#Japan #Tokyo #SaaS #Immedia #Social Wire

Enhancing Sales Performance: The Case of Social Wire's Adoption of Immedia

Social Wire, a Tokyo-based company, has recently introduced "Immedia," a B2B web engagement SaaS developed by Immedia Inc. With a goal to elevate sales meetings, Social Wire's journey towards this significant decision began with an inspiring moment on YouTube when they viewed a presentation of Immedia on PIVOT.

Initial Impressions and Decision-Making Process

Previously aware of Immedia through various startup pitches and communications by CEO Hideki Hamada, Social Wire had a preconceived notion that this tool was primarily used by larger corporations managing numerous leads. However, after watching PIVOT, the perception shifted, illustrating that the platform could effectively serve their organization as well. The team initiated discussions, quickly moving forward with the decision-making process.

They found that there were no comparable alternatives to Immedia, which hastened their decision to adopt this tool. By implementing this innovative solution, they hoped to bolster their top-line revenue.

Impressive Results Post-Implementation

Since integrating Immedia, Social Wire experienced a noticeable transformation in their sales productivity, achieving a 1.2-fold increase in the number of sales meetings compared to the previous six-month period. One standout feature, "Immedia Box," provides real-time notifications when sent materials are opened, becoming an invaluable resource for the sales team. Previously, sales reps often sent out materials without any knowledge of whether they were being opened or reviewed. This lack of information resulted in unnecessary follow-ups that frequently led to low connection rates and missed opportunities.

After adopting Immedia Box, Sales Representatives began utilizing opening notifications to make efficient calls, enhancing their connection rates and leading to more meetings with potential clients. As a result, the frequency of productive engagements with customers has risen significantly.

Insights from Social Wire's Management

According to Sugiyama, the RISKEYES business division director at Social Wire, the implementation of Immedia has led to improved visibility in their operations and noticeably enhanced sales productivity. There has also been a strategic shift in their approach to leads and how they prepare their presentations. Now, instead of making calls blindly, the team is empowered to engage in strategic outreach.

Moving forward, Social Wire aims to leverage Immedia Box more effectively, creating an environment that nurtures leads more efficiently. This strategic approach allows them to approach potential clients in a more meaningful manner, thereby aligning their efforts with their business goals.

About Social Wire and Immedia

Social Wire operates in the digital PR services and media listening domains, providing innovative solutions to enhance business communications. Their head office is located in Shimbashi, Tokyo.

On the other hand, Immedia is a pioneering B2B web engagement tool on a mission to create more opportunities for meaningful encounters. This platform not only seeks to connect creators and users but also aims to drive positive changes in society through innovative challenges. Their aim is to enable a world where collaboration can thrive without barriers, allowing creators and users to meet effortlessly and focus on shaping the future together.

Through this partnership, both companies exemplify how strategic adoption of technology can yield tangible results in today’s competitive business landscape.