SVP Japan and To22 Partnership
2026-04-06 02:12:10

SVP Japan Partners with To22 to Revolutionize Market Research with AI

SVP Japan and To22 Join Forces for Innovative Market Research



In a significant move for the market research industry, SVP Japan, a provider of membership-based market research services based in Chuo-ku, Tokyo, has officially partnered with To22, an AI startup located in Chiyoda-ku, Tokyo. This collaboration aims to offer new research and consulting services that blend generative AI technology with professional expertise.

Background of the Partnership


The market research landscape has dramatically shifted in recent years, driven by rapid advancements in digital technologies, including generative AI. While the efficiency of information gathering has improved, the quality of data and the sophistication of analyses, along with strategic planning, have become increasingly crucial.

SVP Japan has established a robust client base of approximately 600 leading firms, excelling in providing high-quality, timely information through traditional research methodologies. However, challenges persist, particularly in addressing the IT and digital domains, shifting towards new research models leveraging generative AI, and enhancing capabilities for advanced analyses and recommendations.

Recognizing the need to adapt to these evolving conditions, SVP Japan has partnered with To22 to elevate its research services and enhance the value provided. By integrating To22's cutting-edge research methodologies and expert human capital with SVP Japan's extensive market research knowledge and client connections, the partnership aims to support businesses comprehensively, from market investigation to strategic decision-making.

Key Aspects of the Partnership


The collaboration will focus on various initiatives within market research and consulting:

  • - Expansion of Value-Added Solutions: Alongside custom surveys and market analyses, the two companies will offer consulting services on new business development, marketing strategies, and overall corporate strategy to help tackle business challenges.

  • - Enhancement of Research through Generative AI: SVP Japan and To22 will utilize generative AI for more efficient information collection and analysis, improving the research process and developing training services for the next generation of AI talent, which will encompass both AI utilization skills and business acumen.

  • - Joint Creation of Content, Including Market Analysis Reports: They will work together to produce original research content such as SVP Knowledge, enhancing the information available to clients.

  • - Collaborative Sales Efforts: The companies will jointly propose their consulting and training services to businesses, capitalizing on both organizations' strengths.

Through this partnership, SVP Japan and To22 are committed to developing a novel research and consulting model that integrates human expertise and AI capabilities, supporting businesses in their strategic planning and growth endeavors.

Delivering Value from the Partnership


The partnership is set to provide significant value to client companies, including:

  • - A cohesive approach to research and strategic planning that allows for streamlined processes.
  • - Access to efficient research leveraging generative AI and expert analysis.
  • - Practical business insights directly relevant to management challenges and new business initiatives.

Moving forward, SVP Japan aims to support businesses' decision-making by providing innovative information services that fuse research expertise with AI technology.

About To22


To22 is an AI startup that offers high-quality research and business support services to enterprise clients through a unique operational model that combines generative AI and professional talent. With an emphasis on quality and speed, To22 addresses the advanced demands and security standards of large corporations, effectively resolving business challenges and accelerating growth.

Company Overview


  • - Name: To22 Inc.
  • - CEO: Kohei Noma
  • - Location: 2-7-2 Iwamotocho, Chiyoda-ku, Tokyo, Biz Feel Iwamotocho 5F
  • - Business Activities: High-level research and document preparation support utilizing generative AI and professional human resources, along with DX promotion and consulting for enterprises.
  • - Website: To22 Official Site

About SVP Japan


SVP Japan is a membership-based market research service provider that values delivering


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Topics Consumer Products & Retail)

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