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Seven-Eleven Japan Launches Revamped Ice Bar

Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, has introduced a refreshing take on their popular ice bar, "Marude Kanjuku Pineapple." This product embodies the essence of frozen tropical fruits and is set to be released in all Seven-Eleven stores across Japan starting August 5, 2024. With a commitment to delivering an authentic fruity experience akin to enjoying frozen fruit, this ice bar is poised to capture the hearts of summer snackers.

A Taste of Freshness

The new version of "Marude Kanjuku Pineapple" boasts increased juice and fruit content, allowing consumers to relish the rich sweetness and tangy flavor reminiscent of perfectly ripened pineapples. This luxurious treat features a delightful two-layer structure that showcases both juicy and crunchy textures. With a focus on enhancing the taste and mouthfeel, this ice bar aims to replicate the satisfying experience of biting into fresh fruit.

Contributing to Sustainability

One noteworthy aspect of this product is its incorporation of "Mottainai Pineapple." This initiative by Dole utilizes pineapple trimmings, which would typically be discarded, to create juice for the ice bar. This not only reduces food waste but also promotes sustainable practices in the industry, making this ice bar a conscientious choice for eco-minded consumers this summer.

Features of the Revamped Ice Bar

1. Improved Texture and Flavor

The new formulation of the ice bar has uplifted the juice and fruit content from last year's standards. By revising the quantity of ingredients and selecting better raw materials, this ice bar now presents a more robust pineapple flavor. Re-selected straight juice elevates the inherent sweetness and juiciness of the fruit, enhancing the overall tasting experience.

2. Unique Two-Layer Manufacturing Method

By cleverly using both straight juice and concentrated juice, the ice bar is crafted into two distinct layers, each showcasing different flavor profiles. The outer layer delivers a refreshing tartness that transitions into a deeper, sweeter taste at the core, mimicking the gradual flavor experience of eating fresh fruit. The advanced flash-freezing technology used in production ensures a creamy, sticky texture reminiscent of real ripe pineapples, accompanied by the fibrous feel of the fruit for a closer-to-reality taste sensation.

3. Commitment to Sustainable Practices

The concentrated juice in the ice bar utilizes Dole's "Mottainai Pineapple" initiative. This process recycles parts of the pineapple that are normally discarded during processing. By using these ingredients, Seven-Eleven not only minimizes waste but also contributes to building a sustainable society, appealing to environmentally conscious consumers.

What to Expect

As temperatures rise, the reimagined "Marude Kanjuku Pineapple" is sure to become a go-to treat for hot summer days. From the moment consumers peel open the bag, they will be greeted by a sweet and tangy aroma that will entice them to savor the experience. Each bite delivers a delightful blend of rich sweetness and juicy texture, reminiscent of tropical vacations.

The "Marude Series" has consistently impressed customers, reflecting their love for fruity sensations. This new iteration promises an unforgettable taste that will provide a luxurious treat, perfect for enjoying during the summer's heat.

Product Details:

• - Product Name: Seven Premium Marude Kanjuku Pineapple
• - Price: ¥178 (Tax included: ¥192.24)
• - Release Date: August 5, 2024
• - Availability: Nationwide

Closing Remarks

Seven-Eleven's commitment to flavor and sustainability shines through in this revamped ice bar. It not only delights the palate but also plays a part in reducing food waste—a dual benefit that reflects modern consumer values. Experience the essence of fresh pineapple wrapped in a convenient, enjoyable format and make the most of those summer moments.

Note: Availability and prices may vary by store.