#Japan #Tokyo #Oisix #meal kit #Voting Campaign

Oisix Empowers Citizens: The 'Vote to Change' Initiative

In a bold move to bridge the gap between food security and civic engagement, Oisix, a renowned food subscription service, has announced an exciting new campaign titled "Vote to Change". Starting from July 10 until July 20, 2025, the Tokyo-based company aims to incentivize voter participation in the upcoming Upper House elections slated for July 20. This initiative is not just about promoting food; it is about fostering a community that believes their vote can make a significant difference in society.

Combining a strong commitment to ameliorating social issues surrounding food with a desire to increase civic engagement, Oisix is establishing a simple yet effective way for residents to participate in their elections. By merely clicking a dedicated “Go Vote!” button available on their shopping platform, customers will receive 200 shopping points added to their accounts. This campaign is founded on the belief that every vote counts, and that the act of voting can lead to meaningful changes both at the dinner table and within the wider community.

The philosophy behind Oisix is encapsulated in their mission statement, "This is the food we want to put on our tables, and the crops we want to grow for future generations." They strive to cultivate a sustainable food ecosystem that not only provides delicious, healthy options but also engages consumers in social responsibility. Oisix emphasizes the importance of being a service that supports the essential needs of people, especially during unstable times, which they identify as a critical responsibility.

The promotional event aligns with broader societal goals, targeting increased voter turnout and advocating for active civic participation. Oisix’s proactive approach positions it as a social player in Japan by leveraging its influence in the food industry to encourage engagement in democratic processes.

Campaign Details and Participation

The campaign will run from July 10, 2025, at 12:00 PM to July 20, 2025, at 6:00 PM. To qualify for the shopping points reward, customers must register as members of the Oisix service and can only participate once. It’s crucial to note that the campaign is exclusive to members of the “Oisix Club,” ensuring that regular consumers are the ones reaping the benefits.

Points won’t be redeemable for cash or any products and are simply an incentive to motivate consumers to participate in the electoral process. Oisix has clarified that while they support civic engagement, they do not endorse any specific political party, candidate, or ideology. Furthermore, all participants’ personal information and voting preferences will remain strictly confidential, as they do not engage in information sharing with political groups or candidates.

About Oisix

Founded in 2000, Oisix has grown into a leading brand known for providing high-quality organic and specially cultivated vegetables without additives. Their range of products includes an innovative meal kit service, “Kit Oisix,” which allows customers to prepare two dishes in 20 minutes, a service that has surpassed 200 million shipments since its launch in 2013. With over 354,285 members as of March 2025, Oisix continues to serve households across Japan, advocating for sustainable food practices and responsible nutrition.

Oisix is also committed to addressing food waste and contributing to the SDGs (Sustainable Development Goals) through sustainable retail practices, actively working to reduce food loss from the farm to the table.

With campaigns like ‘Vote to Change’ at the forefront, Oisix is not just reshaping the way citizens interact with food but is also helping to mold a more engaged, informed, and active community ready to make their voices heard through voting. To learn more about the campaign and participate, visit Oisix's campaign page.