Taiwan Excellence Unveils Exciting Campaign and Giveaway in Tokyo Transit Advertising

Taiwan Excellence Launches Transit Campaign in Tokyo

Taiwan Excellence, a prestigious award recognizing innovative Taiwanese products, is set to roll out an extensive transit advertising campaign from November 24 to December 7, 2025. The campaign will primarily focus on key areas in Shinjuku and Shibuya, where large-scale advertisements featuring the official character Fuku Kuma will highlight a range of high-quality products made in Taiwan. This initiative aims to educate a broader audience about the excellence of Taiwanese goods through a series of eye-catching ads displayed in four strategic locations across these bustling districts.

Highlighting Taiwanese Innovation

Established in 1993, the Taiwan Excellence Award serves as a symbol of quality and innovation in Taiwanese industries. It is jointly administered by the Bureau of Foreign Trade (TITA) and Taiwan External Trade Development Council (TAITRA), with evaluation criteria focusing on four main areas: R&D, Design, Quality, and Marketing. Approximately 140 expert judges meticulously assess products, awarding those that demonstrate exceptional innovative value.

From November 2024, a special Taiwan Excellence Select Shop will also be introduced, providing opportunities for consumers to directly experience award-winning products. This initiative reflects Taiwan Excellence's commitment to sharing Taiwan's innovative values and high-quality goods with the Japanese market under the promotional theme 'PLAY! with TAIWAN'.

Participate and Win with Fuku Kuma

During the campaign period, the public will have the opportunity to engage through various interactive initiatives. By scanning the QR codes featured in the ads, participants can join a giveaway contest to win exciting prizes from Taiwan Excellence. This interactive campaign allows consumers to explore the world of Made in Taiwan products while having fun.

Additionally, participants can play Fuku Kuma's Memory Game on the official website, gaining access to collectible cards associated with high-quality products recognized by Taiwan Excellence. By sharing their acquired cards via social media, players can enter the draw to win exceptional items, including:
1. TG Heat-Resistant Glass Cup (450ml)
2. PatBell Shelf (Pentatonic)
3. LUFT Cube Air Purifier
4. SP1 Basketball Set

Notably, the colors of these items will be assigned randomly, adding an element of surprise for the winners!

Taiwan Excellence: A Symbol of High Quality

The Taiwan Excellence Award's distinction is widely recognized as a testament to top-notch quality and innovative design globally. In addition to the rigorous evaluation process focusing on design, quality, marketing, and R&D, being made in Taiwan is a significant criterion for selection. This assures consumers that they are choosing products with the hallmark of innovation and excellence. To learn more, visit the official Taiwan Excellence website: Taiwan Excellence Official Site.

Stay Connected

For further inquiries about the campaign or products, please reach out to the Taiwan Trade Center Tokyo Office at 03-3514-4700 during business hours (Monday to Friday, 9:00 AM - 5:00 PM). You can also find more information and updates from Taiwan Excellence through their social media accounts:

Join this exciting campaign to celebrate the spirit of Taiwanese innovation and take a step towards experiencing high-quality products made in Taiwan!