Chofu PARCO Achieves a Major Milestone
Chofu PARCO, under the management of Keiji Kaneko, has reached a remarkable achievement by recording sales of over 20 billion yen for the fiscal year 2025 (from March 2025 to February 2026). This marks the first time in 21 years that the shopping center has surpassed this threshold, a feat last achieved in 2004. This accomplishment also aligns with a 3.5% increase in year-on-year sales, demonstrating steady growth in customer engagement, as the visitor count set a new all-time high with a 3.2% increase compared to the previous year.
The sales surge can be attributed to several strategic initiatives implemented over recent years. One significant factor has been the gradual renovation that began in fiscal 2024, refreshing the shopping experience to cater to a diverse array of consumer needs. Furthermore, Chofu PARCO has seen the highest number of registered PARCO cardholders across its stores, contributing to the rising sales figures.
The shopping center is focused on cultivating its relationship with the community to foster loyalty and appreciation through various engaging events. Looking ahead to fiscal 2026, major plans are underway to coincide with the completion of the Chofu Station square in May 2026. A series of events and special projects will be launched, aiming to create joyful experiences for visitors while deepening their connection to the region. Early indicators for the first quarter of fiscal 2026 also show promising sales momentum.
Enhancements and Community Co-Creation Initiatives
Incremental Renovations
Chofu PARCO continues to strengthen its offerings with an emphasis on daily needs and lifestyle proposals. New additions include:
- - Food & Beverage Expansion: The basement floor food section has seen the introduction of specialized stores to meet evolving customer preferences, including frozen foods and high-quality confectionery stores. Notable brands now present include ‘Frozen Joe’s’ for frozen foods and ‘Kashou Seikanin’ for traditional Japanese sweets.
- - Cosmetics Enhancement: The center has bolstered its ranges with cosmetic selection specialists like ‘Rosemary’ and ‘Pumage,’ offering expanded product lines.
- - Kids' Apparel Introduction: Responding to the increasing number of families moving into Chofu, a new children’s clothing store, ‘Petit Main,’ has been established to cater to this demographic.
Community-Driven Events
Chofu PARCO is also prioritizing experiential offerings through imaginative community events. Some highlighted initiatives include:
- - Chofu Art Festival (October 2025): A themed project under the banner of connecting with the town, where art and culture are integrated into daily life.
- - GeGeGe no Parco (November 2025): This campaign will coincide with the city’s event ‘GeGeGe no Ki’ featuring collaborations with the popular series ‘GeGeGe no Kitaro.’ It will include limited edition menus, pop-up stores, merchandise sales, and novelty gifts.
- - Choose Sustainability (June 2026): Aimed at promoting eco-friendly shopping, this initiative allows customers to engage in sustainable practices through their purchases.
- - Summer Festival (July to August 2026): This festival will feature character-themed activities and family-centered events for the summer holiday.
Upcoming Store Openings
Chofu PARCO also plans to welcome several new stores between 2025 and 2026, revitalizing its offerings:
- - Opening on August 1, 2025: ‘Kashou Seikanin and Seiyou Kashi Rokumeikan’ (B1F)
- - Opening on September 12, 2025: ‘Frozen Joe’s’ (B1F)
- - Opening on March 13, 2026: ‘Petit Main’ (5F)
- - Opening on April 24, 2026: ‘Goncharov’ (B1F)
- - Opening on May 22, 2026: ‘Cheese Garden’ (B1F)
Renovated locations include:
- - ‘Pumage’ (2F) on April 19, 2026
- - ‘Rosemary’ (3F) on April 20, 2026
Previous Event Highlights
The center successfully held several events in 2025, such as:
- - Chofu Art Festival (October 21 - November 4, 2025)
- - GeGeGe no Parco (November 18 - 30, 2025)
- - ‘Cats Gathering’ at PARCO (February 13 - 23, 2026)
Future Updates
Chofu PARCO continues its dynamic programming with events scheduled for:
- - PARCO Fun Week (April 24 - May 10, 2026)
- - Choose Sustainability (June 2 - 14, 2026)
- - Summer Festival (mid-July to August 2026) including lots of experiences and family-friendly activities.
Through continuous innovation and active community engagement, Chofu PARCO is set to enhance its appeal further and solidify its role as a vital hub for shopping and cultural experiences in the region.