A Look Into the Car Ownership Trends Among Gen Z in Japan by 2026
Understanding Gen Z's Changing Attitudes Towards Car Ownership in Japan
As automobile preferences shift, KINTO Corporation, headquartered in Nagoya, has recently conducted a comparative study of Generation Z's (ages 18-25) attitudes towards car ownership, focusing on their behavior in urban Tokyo and rural areas. The results from this study, conducted from February 20 to March 6, 2026, drew a response from urban respondents with driving licenses numbering 365 individuals and 302 people from non-designated prefectural areas. This inquiry forms part of a continuing assessment beginning back in 2022, highlighting significant trends and shifts in car ownership perceptions among the younger demographic.
Key Findings of the Survey
1. Awareness of Car Disconnect: A shocking 67.6% of Tokyo-dwelling Gen Z participants acknowledged the phenomenon of
Topics Consumer Products & Retail）
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