BUBS Marks a Stellar First Year with Flavorful Additions and Seasonal Surprises

BUBS Celebrates a Successful First Year

BUBS, the popular Swedish candy brand, recently celebrated its first anniversary in the United States, marking the milestone with exciting new offerings. Having swiftly established itself in U.S. candy aisles, BUBS is now introducing additional flavors, new sizes, and special seasonal packaging to delight fans across the nation.

Expanding the Flavor Palette

This September, BUBS is excited to launch two new berry-inspired flavors, teaming up flavors that appeal to candy enthusiasts. The Sour Forest Berries Ovals combine tangy blueberry and raspberry for a refreshingly sour treat, while the Sweet Wild Berry Pomegranate Ovals mix sweet strawberry with bold pomegranate in a foamy, chewy delight. Both flavors will be available at major retailers, making it easier than ever for fans to indulge in these new creations.

- Sour Forest Berries Ovals

Available at Five Below in 5.5-ounce bags retailing for $3.00.

- Sweet Wild Berry Pomegranate Ovals

Available at Target in 8-ounce bags for $4.99 and 5.5-ounce bags for $3.19.

These new flavor launches build upon BUBS's successful debut, as they've skyrocketed to be available in over 60,000 locations across the U.S. in just one year, driven by enthusiastic consumer demand for their unique flavors and soft, chewy texture.

New Sizes for Sharing

In addition to these new flavors, BUBS is also rolling out larger packaging options for their classic candy. The fan-favorite flavors, Strawberry Vanilla and Tutti Frutti, will be available in both 2.5 oz. and 8 oz. bags. These new sizes cater to different snacking preferences, from individuals looking for a quick treat to those wanting to share with friends and family.

A Spooky Surprise for Halloween

BUBS is known for its playful branding, and this year, they are unleashing a limited-edition Halloween packaging for their Lemon Raspberry Skalle candies, which will feature a distinctive skull shape. Available exclusively at Five Below for a suggested retail price of $3.00, this festive packaging is sure to be a hit in the candy aisle this Halloween.

All BUBS candies uphold the brand's commitment to quality, as they are vegan-friendly, gluten-free, and devoid of artificial preservatives like palm oil, high-fructose corn syrup, and trans fats. Not to mention, they are free from Red 40, catering to health-conscious candy lovers.

Looking Ahead

Åsa Gisel, the head of marketing at BUBS, expressed excitement about the brand’s growth, stating, "It's been incredible to watch BUBS go from a viral sensation to a staple on U.S. candy aisles. We've taken inspiration from the overwhelming love from our fans, and these new flavors, sizes, and designs are just the start of what we plan to offer." As BUBS continues its journey, fans can look forward to more unique experiences and products in 2027.

For more information on BUBS and its latest offerings, you can visit us.bubs.se/en and follow them on TikTok and Instagram at @bubs_us.

BUBS is rapidly becoming a favorite among candy enthusiasts, bringing joy and flavor to the candy aisle and capturing hearts along the way.