Summer Kids Campaign
2025-06-27 06:29:03

Exciting Summer Kids Campaign by Toei Transportation and Tokyo Sukusuku Returns!

Exciting Summer Kids Campaign: Experience the Joy of Learning!



Toei Transportation, in collaboration with the Tokyo Sukusuku child-rearing information site, is thrilled to announce the return of its "Summer Kids Campaign" for the fourth consecutive year! This initiative is part of Tokyo's "Child Smile Movement," and it's designed to ignite children's intellectual curiosity through engaging experiences.

This year, we're introducing an exciting new element: a driving simulator room that will allow kids to experience what it's like to be a train operator. Alongside the popular guided tours of the Toei bus maintenance facility, children will get a hands-on understanding of the inner workings of public transportation.

Under the guidance of professional journalists, kids will take on the role of "Little Reporters" and engage in interviews with actual staff members. They’ll have the opportunity to create either picture diaries for younger participants or wall newspapers for older students, providing a comprehensive learning experience.

Event Overview


1. Become a Junior Train Operator!


In our driving simulator room, children will undergo professional training similar to real train operators. Participants can challenge themselves to operate the Toei subway while learning vital safety transportation principles. Afterward, with guidance from practicing journalists, younger children will create picture diaries while older students will compile wall newspapers. These creations will later be displayed at the Toei Shinjuku Line Ichigaya station.

Participation Criteria:

  • - Open to elementary school students residing or studying in Tokyo (one guardian may accompany).
Number of Participants:

  • - Lower grade: 10 pairs (20 children)
  • - Higher grade: 10 pairs (20 children)
During high demand, participants will be selected by lottery.

Event Date and Venue:

  • - Date: August 6th, 2025 (Wednesday)
  • - Lower grade: 9:30 AM - 11:50 AM
  • - Higher grade: 1:00 PM - 3:40 PM
  • - Venue: Toei Transportation Training Center, Koto City, Tokyo

2. Toei Bus Exploration Team: What Happens in a Maintenance Facility?

Experience what happens in a maintenance facility where professional mechanics inspect buses and learn about hydrogen-powered fuel cell buses. Participants will get an inside look at the workings of a real maintenance facility, and later, will create their own wall newspapers or picture diaries under the guidance of journalists, much like in the previous activity.

Participation Criteria:

  • - Open to elementary school students residing or studying in Tokyo (one guardian may accompany).
Number of Participants:

  • - Lower grade: 5 pairs (10 children)
  • - Higher grade: 5 pairs (10 children)
Again, selection will occur via lottery if necessary.

Date and Venue:

  • - Date: August 8th, 2025 (Friday)
  • - Lower grade: 9:30 AM - 11:50 AM
  • - Higher grade: 1:00 PM - 3:40 PM
  • - Venue: Toei Bus Maintenance Facility, Koto City, Tokyo

Additional Information


All submitted works will be securely stored and later returned to the participants. Additionally, the results of these activities will be showcased at the Toei Shinjuku Line Ichigaya station’s Promenade Gallery. The creations may also be featured in various media outlets, including Tokyo News and the Tokyo Sukusuku site.

For more information about the Toei Subway, check the promotional magazine "Fureai no Mado" for insights into the safe operations of the subway:
Read More

How to Apply


To apply, please visit the special application page on the Tokyo Sukusuku website or scan the QR code available on the page.
  • - Application Period: June 27th, 2025, 2:00 PM - July 15th, 2025, 11:59 PM
  • - If spots exceed availability, selection will occur via a lottery with notifications sent out around July 16th.
  • - Please note that this opportunity is non-transferable.

Important Notes


  • - While the venues will be safe, caution is advised in some uneven areas. Please consult with event organizers if you have any concerns about participation.
  • - Changes to the itinerary may occur due to weather or other unforeseen circumstances.
  • - There may be media coverage during the event; your participation implies consent to be photographed or filmed.

If you want to learn more about Tokyo’s parenting support, Tokyo Sukusuku provides reliable articles based on diligent research from a newspaper perspective, aiming to address the joys and challenges faced by parents in metropolitan areas.

Contact Us


For any inquiries regarding the Toei Transportation x Tokyo Sukusuku Summer Kids Campaign, please reach out to:
  • - Phone: 03-5408-1016 (Weekdays, 10 AM - 5 PM)



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