Leasa Melton Takes the Helm of Payment Products at Simmons Bank

Leasa Melton Takes Charge at Simmons Bank

Simmons Bank is thrilled to announce the recent appointment of Leasa Melton as the Director of Payment Product and Sales Strategy for their community division. With over 20 years of experience in retail banking, Melton is set to oversee the strategic development and implementation of various payment products, including merchant services and debit and credit card offerings for both consumer and commercial banking segments.

A Strong Background in Banking

Before her transition to Simmons Bank, Melton held the position of Vice President of Product Strategy at a regional financial services provider in Oklahoma. During her tenure, she was pivotal in driving product vision, pricing, and innovation specifically geared toward consumer and small business deposits. Her diverse experiences also include several roles across retail banking, where she began her career focusing on Bank Secrecy Act compliance and fraud prevention.

Chris White, Executive Vice President and Chief Community Banking Officer, expressed enthusiasm about Melton joining the team, stating, "Leasa is a seasoned professional equipped with a wealth of knowledge, expertise, and leadership skills that will significantly enhance Simmons Bank's operations."

Educational Achievements

Melton's academic background includes a degree in Business Administration and Management from Northern Oklahoma College. This educational foundation, combined with her extensive professional experience, allows her to bring invaluable insights to her role at Simmons Bank.

Simmons Bank's Reputation

Founded in 1903, Simmons Bank stands as a wholly owned subsidiary of Simmons First National Corporation, which is publicly traded on NASDAQ under the symbol SFNC. The bank boasts a rich heritage of financial stewardship, having distributed cash dividends for an impressive 116 consecutive years. Headquartered in Little Rock, Arkansas, Simmons Bank operates 222 branches across several states, including Arkansas, Kansas, Missouri, Oklahoma, Tennessee, and Texas.

This strategic expansion in services under Melton's leadership comes at a time when customer satisfaction and innovation in financial products are crucial. Simmons Bank has recently received accolades, being recognized by Newsweek as one of America's Best Regional Banks in 2025 and selected as one of the Best Companies to Work For in the South by U.S. News & World Report.

Looking Forward

With Melton at the helm of payment products and sales strategy, Simmons Bank is well-positioned to enhance its offerings and meet the evolving needs of its customers. As the financial landscape continues to change, her leadership in developing innovative payment solutions is expected to drive the bank's success in an increasingly competitive market.

For further information about Simmons Bank and its offerings, you can visit their website at simmonsbank.com, follow them on social media under @Simmons_Bank, or check out their latest news releases. The bank is committed to upholding a client-centric approach while navigating through an ever-changing financial environment.