Introduction to Looop Green Lab
The Looop Green Lab, completed recently by Looop Inc., is a groundbreaking facility located in Tsukuba City, Ibaraki Prefecture. This unique establishment stands as a testament to Looop's vision of creating an energy-free society, where renewable energy is not just a concept but a way of life. The lab integrates cutting-edge energy management systems with a focus on smart home appliances and electric vehicles (EVs).
Purpose and Design
Designed specifically as an experimental facility for energy management devices, Looop Green Lab showcases various energy solutions. It serves multiple purposes, from testing new services to validating user value through practical experiments. The facility facilitates the examination of the energy management effects of smart home appliances and explores automatic control tests for devices like EVs and electric water heaters. By integrating these innovative systems with Looop's electric retail service, “Looop denki,” the lab aims to demonstrate how households can effortlessly shift their energy usage to off-peak times, thus minimizing costs.
This shifting strategy, referred to as "peak shift"—which involves adjusting energy consumption from high-cost periods to lower-cost times—has the potential to significantly decrease household electricity bills. Looop has introduced the “Smart Time ONE” plan, which encourages customers to utilize electricity during the daylight hours when prices are at their lowest, thanks to solar energy production.
Community Engagement
Looop Green Lab is not just a research center; it also functions as an event venue that promotes public awareness and education regarding energy issues. Visitors can participate in various activities, from immersive lodging projects showcasing energy management technologies to media workshops aimed at increasing understanding about renewable energy. These events allow participants to experience firsthand the future lifestyle envisioned by Looop, thereby reinforcing the company’s commitment to an energy-free society.
Smart Time ONE: Cost-Effective Energy Management
Looop's dynamic pricing plan called “Smart Time ONE” enables customers to save money on their electricity bills while promoting sustainable energy usage. By adjusting electricity use to periods when solar energy is abundant, users benefit from lower costs during daytime hours. Moreover, the Looop denki app assists them in checking the most economical times to use energy, predicting monthly bills, and encouraging environmentally friendly electricity consumption.
Features of Looop Green Lab
The interior of Looop Green Lab imitates a typical living space for a family of four, alongside a showroom housing an array of experimental energy storage systems. This showroom is filled with the latest smart devices, including smart speakers and robotic switches, illustrating the potential of technological advancements in energy management. Roof-mounted solar panels and EV charging stations emphasize the lab's commitment to renewable energy.
Future Endeavors
Looking ahead, Looop Inc. aims to extend its efforts toward achieving an energy-free society through ongoing technological development and promotion activities. Since its founding in April 2011, inspired by the experience of providing solar power to disaster-affected areas, Looop has focused on broadening the use of renewable energy. The company strives to create a unique energy experience through the power of technology and sustainable initiatives.
With a robust portfolio that includes retail electricity through Looop denki and market-linked pricing like Smart Time ONE, Looop is committed to delivering practical solutions that make renewable energy accessible and efficient for all.
For media inquiries about the Looop Green Lab, please feel free to get in touch with us directly.
Company Information
Looop Inc. is based in Taito City, Tokyo, and has continued its mission of promoting renewable energy since its inception. With a registered capital of 5.601 billion yen as of April 2025 and a revenue of 45.591 billion yen for the fiscal year ending March 2024, Looop is well-positioned to lead the charge in energy innovation and sustainability. To learn more, visit their official website at
Looop.