Langjiu Hosts 'Chinese Langjiu, Welcoming the World' Event in Italy
Langjiu's Cultural Showcase in Italy
In a remarkable endeavor aimed at promoting cultural exchange, Langjiu, one of China's leading Baijiu brands, hosted the event "Chinese Langjiu, Welcoming the World" in Italy from October 20 to 23, 2025. This significant event included participation as the exclusive spirits partner for the prestigious Global Fashion Summit 2025, held in Milan from October 21 to 22.
The Global Fashion Summit serves as a pivotal platform that draws representatives from diverse sectors including government institutions, industry associations, and leading enterprises. This year's summit specifically emphasized groundbreaking themes pertinent to the fashion industry such as artificial intelligence, creative innovation, and sustainability, making it an ideal venue for Langjiu to highlight the unique cultural charm of Baijiu on an international stage.
During the opening ceremony, Luo Xi, the deputy general manager of Langjiu's international business department, delivered a poignant message. He suggested that although fashion and fine spirits belong to distinct domains, they both represent
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