Revamping Public Relations Skills through Gal Mind Workshop in Sapporo

In a unique partnership, CGO Dot Com has joined forces with the Sapporo City Hall to elevate public relations capabilities through a specialized training program that implements creative and innovative thinking inspired by the Gyaru mindset. This is the fourth consecutive year of this initiative, which has proven to significantly enhance participants' abilities in communication and idea generation.

What is the Gyaru Mind Workshop?

The Gyaru Mind Workshop includes two main components: the Gyaru Mind Course and the Gyaru-Style Brainstorming (Gyaru-shiki Buresto). These innovative methods are designed not only to stimulate participants' creativity but also to improve their overall communication skills within their organizations. The workshops aim to harness the intuitive, straightforward communication style of the Gyaru culture to foster many creative solutions in professional settings.

The Gyaru Mind Course is an interactive workshop that promotes effective communication and mutual understanding among team members. In this year’s program, participants learned about the necessity and application of the Gyaru mindset, which encompasses three essential elements: self-identity, intuitive thinking, and positive outlook. These principles were emphasized in order to thrive in today's fast-paced and multifaceted society.

The Training Initiative

CBus, which is leading this initiative by CGO Dot Com, organized the workshops meticulously, covering everything from planning, task design to execution and reporting. Based on feedback from previous years, the primary goals for the latest workshops were set as follows:
1. To enhance the public relations capabilities of Sapporo City’s officials.
2. To generate actionable ideas utilizing the Sapporo Smile brand.

In September 2025, the workshops attracted considerable interest, leading to a selection process due to an overwhelming number of applicants from Sapporo City officials and associated partners, known as Sapporo Smile Partner enterprises. This year, the program was structured into two parts involving lectures and interactive brainstorming sessions,

Process Breakdown

Step 1: The program kicked off with the Gyaru Mind Course, where participants were introduced to effective public relations practices within Sapporo City. Lectures and discussions centered around how these Gyaru principles could be applied practically.

Step 2: Participants engaged in self-presentation activities where they shared personal interests and identities. This not only built rapport but also fostered a culture of openness and mutual respect among attendees.

Step 3: The brainstorming session titled, “What Gives Sapporo a Lift?” encouraged participants to identify and discuss the city’s assets, utilizing worksheets for group presentations. This allowed for a flow of ideas themed on Sapporo's unique offerings.

Step 4: They explored actionable strategies on how to leverage the Sapporo Smile brand to share the city's attractions effectively. The collective insights were then shared in group presentations to reinforce learning and extract actionable insights.

Outcomes and Impact

One of the most notable outcomes from the workshops was the identification of Sapporo’s hidden gems, including:

- The world’s longest beer garden.
- The city's ability to enable safe walking even on slippery roads.
- Opportunities for snowy camping.
- A strong commitment to education with numerous schools.

Furthermore, participants generated innovative ideas such as:

- Miso Ramen-specific jelly beans.
- Municipal lighting featuring the Sapporo Smile logo.
- The integration of Sapporo Smile branding on manhole covers.
- Placement of Sapporo's natural spring water dispensers at festivals.

Feedback from the participants illustrated a clear appreciation for the program’s effectiveness in enhancing their perspective on Sapporo’s allure. Many highlighted the importance of flexibility and rapid ideation necessary for innovation, sparked by the workshops.

Participant Feedback and Satisfaction

Survey results post-workshop demonstrated high satisfaction rates with:

- 96% felt they reevaluated Sapporo’s charms and how to utilize Sapporo Smile Partners more creatively.
- 95% noted a significant improvement in the speed of idea generation.

Moreover, the overall satisfaction rating for the program was a remarkable 84%. Participants provided positive comments, including insights into the importance of an intuitive and positive approach in adapting to change and generating contemporary ideas. One recent newcomer to Sapporo expressed that the program opened their eyes to the city's various charms.

In summary, the Gyaru Mind workshop proved to be a tremendous asset to Sapporo City Hall’s public relations strategy. Not only did it successfully elevate overall promotional skills, but it also nurtured an environment that allowed for the emergence of innovative ideas that are less inhibited by traditional hierarchy or order. CGO Dot Com is committed to continuing this partnership to bolster Sapporo's public relations influence moving forward, demonstrating the power of flexible, creative teamwork in the modern world.

Conclusion

The collaboration between CGO Dot Com and Sapporo City Hall stands as a significant model for modern public relations training, integrating cultural insights with practical applications. As this partnership continues to evolve, it promises to unlock further potentials in Sapporo's public engagement strategies, benefiting both the city and its residents.