#USA #New York #Rokt #Jacqueline Purcell #Claire Southey

Rokt Expands Leadership Team

In a pivotal move for its business strategy, Rokt has appointed Jacqueline Purcell as its new Chief Financial Officer (CFO) and Claire Southey as the Chief Product Development Officer. This organizational change is aimed at optimizing the company's operations and enhancing its innovative edge in ecommerce technology.

New Executive Roles

Both Purcell and Southey bring a wealth of experience in their respective fields, well-suited to lead Rokt into its next growth phase.

Jacqueline Purcell: A Strategic Financial Mind

Jacqueline Purcell's journey with Rokt began in a consulting role where she provided insights as the interim COO since 2022. Her background includes extensive finance and operational expertise, having served in significant capacities at organizations like TDM Growth Partners and Morgan Stanley. Purcell's education speaks volumes about her capabilities, holding a Juris Doctor, with Honors, from the University of Sydney and an MBA from Stanford University.

During her tenure, Purcell has demonstrated proficiency in managing large teams, navigating complex financial transactions, and cultivating strategic relationships. She expressed her excitement about the new role, emphasizing her respect for Rokt's leadership team and her eagerness to contribute to the company’s evolving success.

Claire Southey: Technology Innovator

Claire Southey joins Rokt from a rich background in high-tech companies, including Google and Amazon, where she specialized in engineering support for large-scale machine learning projects. As former SVP of Engineering at Rokt's Sydney office, she is well-acquainted with the company's culture and technology landscape. Southey's educational credentials, which include an MBA, a Master's in IT Management, and a Juris Doctor, further substantiate her technical and strategic prowess.

Southey expressed her enthusiasm for continuing her journey with Rokt by stepping into her new role. She is determined to enhance the product offerings and maintain Rokt’s competitive edge in the global ecommerce marketplace.

Leadership Outlook

Bruce Buchanan, CEO of Rokt, praised both Purcell and Southey for their remarkable skills and achievements. He highlighted their prior experiences at Rokt as crucial to their new leadership roles. Under their guidance, Rokt aims to accelerate its growth journey, with aspirations towards a public offering in the near future.

This strategic appointment not only strengthens the company's executive team but also aligns with Rokt's mission of driving relevance in the ecommerce space through advanced machine learning and AI technologies. The company is poised for a promising future, backed by the leadership's vision and expertise.

About Rokt

Rokt is renowned for transforming the ecommerce industry by providing technologies that enhance every transaction, making it more relevant and personalized for customers. With a portfolio of prominent clients such as Live Nation, Macy's, and PayPal, Rokt’s innovative solutions cater to billions of transactions annually across various sectors. Headquartered in New York, the company operates in 15 countries, continuously evolving its offerings to remain at the forefront of ecommerce technology. To learn more about Rokt’s services, visit their official website at Rokt.com.