Exploring SHIPS: A Comprehensive Guide to the Iconic Japanese Select Shop on its 50th Anniversary

Discovering SHIPS: A Pioneer in Japanese Fashion

As we celebrate the 50th anniversary of SHIPS, a beloved name in the realm of Japanese select shops, it’s fitting to look closely at what makes this brand a hallmark of fashion excellence. The latest edition of the acclaimed series "100 BASICS Begin" not only honors this five-decade journey but also serves as a window into the future of this iconic label. Released on September 30, 2025, this special issue titled "50周年 SHIPSのすべて" offers readers an enticing exploration of SHIPS through 100 meticulously curated masterpieces that define the brand’s signature style.

A Brief History of SHIPS

Established in 1975, SHIPS emerged as a pioneer, redefining how Japanese consumers perceive and engage with fashion. Melding classic and contemporary styles, SHIPS has successfully tapped into the essence of tradition while embracing modernity. The issue dives into the origins of SHIPS, detailing the brand's significant milestones, including an exclusive interview with Chairman Yoshitaka Miura and President Hiroaki Hara, who share insights into their vision and the legacy of SHIPS.

Curated Masterpieces: A Stylish Selection

One of the highlights of the publication is the curation of 100 items, each selected for their unique contribution to the brand’s identity. For instance, the Southwick Cambridge jacket stands out for its polished American traditional design, featuring rounded natural shoulders and patch & flap pockets made from high-quality American wool. This particular ensemble epitomizes the quintessential elements of American casual elegance that SHIPS is renowned for.

Not stopping at just jackets, readers will find a rich tapestry of sartorial treasures ranging from the Gitman Brothers' button-down shirts to Thomson's chinos, proving that SHIPS celebrates global craftsmanship while maintaining a distinct Japanese sensibility.

Insight into SHIPS' Fabric Legacy

The magazine further explores the fabric of SHIPS’ creations, illustrating the importance of quality materials in their product line. The Gallant loafers and moccasins demonstrate the meticulous attention to detail that has characterized SHIPS' offerings over the years. From the G9S by Baracuta to Desert Boots by Clarks Originals, the issue emphasizes SHIPS' ability to blend various influences into a coherent fashion statement.

Reflections on Japanese Fashion

For those curious about the evolution of fashion in Japan, this special edition presents a comprehensive view of trends and styles that have shaped the industry. The interviews with the brand's influential leaders allow readers to gain deeper insight into the philosophies that drive SHIPS. Recognized as a cornerstone of Japanese fashion, SHIPS reflects an ethos of elegance that resonates with global consumers.

A Collectible Edition

This issue of "100 BASICS Begin" is not just a book; it's a collectible piece for fashion enthusiasts and SHIPS fans alike with its hardback format, spanning 132 pages of carefully curated content. Priced at 1,430 yen (tax included), it is available from the publisher, Sekai Bunka, and can also be found on platforms like Amazon.

Looking Ahead

As SHIPS looks forward to its next 50 years, this book encapsulates not merely a celebration of its past but also a compelling invitation to join its journey into the future of fashion. Whether a long-time fan or a newcomer to the brand, this publication provides a deep dive into all that SHIPS represents and aspires to be.