Haier Group Achieves Remarkable Growth, Solidifies Its Brand Value On Global Stage

Haier Group Achieves Remarkable Growth

In a stunning display of brand resilience and innovation, Haier Group has recently secured the 54th position in the esteemed Kantar BrandZ Top 100 Most Valuable Global Brands for 2025. This remarkable achievement is underscored by a brand value that soared to USD 47.6 billion, reflecting a staggering year-on-year growth of 47.1%. This ranking emphasizes Haier’s commitment to its transformative journey within the increasingly competitive global landscape, as it continues to establish its reputation not just as a household name but as a pivotal player within the interconnected world of the Internet of Things (IoT).

A Record Year for Brand Valuation

Kantar BrandZ is widely recognized for its thorough financial assessments combined with comprehensive consumer insights across 54 markets. The latest report revealed that the cumulative brand value among the leaders reached an unprecedented USD 10.7 trillion, marking a 29% increase over the previous year. Amid this growth, Haier’s ascent serves as a testament to its effective brand strategy focused on ecosystem development and user-centric innovation.

Leading this list, Apple retains its crown as the most valuable brand, valued at USD 1.3 trillion, followed closely by industry giants such as Google, Microsoft, Amazon, and NVIDIA. Over the last two decades, Chinese brands have remarkably doubled their market value, currently comprising 6% of the total BrandZ Global Top 100 value, with Haier standing firmly at the forefront.

The Ecosystem-driven Approach

Haier’s rise in the rankings is intricately linked to its robust ecosystem-centered strategy that revolves around three core pillars: the Smart Living Ecosystem, the Comprehensive Health Industry Ecosystem, and the Digital Economy Industry Ecosystem. In an era where IoT capabilities are continuously expanding, Haier has transcended traditional manufacturing processes to create interconnected systems driven by intelligent integration and user co-creation.

Smart Living Ecosystem has witnessed the evolution of Haier Smart products from standard appliances to sophisticated, interconnected interactive living solutions, with the aim of becoming the world's leading home ecosystem brand.

In addition, Haier's approach to health has been transformative through its Comprehensive Health Industry Ecosystem, which encompasses diverse aspects from life sciences to clinical medicine and biotechnology. Over the past five years, this division has solidified its position as a national leader within the health sector.

The Digital Economy Ecosystem, driven by the innovative COSMOPlat platform, has unlocked new levels of productivity and enabled sustainable transformation across various industries.

Doreen Wang, CEO of Kantar Greater China and Global Chair of Kantar BrandZ, highlighted Haier’s transformative journey from a brand rooted in Qingdao to a globally recognized ecosystem brand. Wang acknowledges the significance of this evolution, emphasizing how Haier has firmly established itself as a formidable localized world-class brand.

Embracing AI for Future Growth

Entering 2025, Haier has plans to fully integrate Artificial Intelligence into its operations, signaling the inception of a transformative era. This strategic embrace of AI is poised to enhance productivity and spur innovation across its three core ecosystems.

Haier CEO Zhou Yunjie reiterated the importance of evolving alongside technological advancements, stating that a fundamental shift in user interaction with technology requires innovative solutions. He emphasized the need for a collectively adaptive relationship between humans and machines, insisting that brands must evolve or risk obsolescence.

In the context of the Smart Living Ecosystem, Haier is introducing UhomeGPT, a proprietary model designed to enhance user experience through understanding, perception, and vitality. The integration of AI into everyday living—like kitchen solutions that interconnect various appliances—will redefine modern domestic life.

Meanwhile, COSMOPlat is stepping up with CosmoGPT, a lightweight industrial model that enhances decision-making through AI capabilities like intelligent QA and code generation.

Shaping the Future of Brand Value

Haier’s significant ranking within the Kantar BrandZ Top 100 exemplifies not only its enduring brand strength but also highlights the rising influence of Chinese brands in the global market. With its innovative ecosystem branding and commitment to AI-driven initiatives, Haier is setting precedence in reshaping the future of global brand value in the intelligent connectivity era.

An exciting future awaits as Haier continues to drive forward, setting benchmarks for innovation and value creation, transcending beyond traditional practices, and firmly establishing its place on the world stage.