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Hasegawa Introduces "Plebii Sumikko Gurashi" Prayer Beads

Hasegawa Co., Ltd., a company based in Fukuoka and Tokyo known for selling altars and gravestones, has announced the launch of a new series of prayer beads named "Plebii Sumikko Gurashi." Featuring the beloved characters from San-X's popular series, these beads will be available in five designs starting from September 11, 2026, at eight Hasegawa stores and on their online shop.

The Concept Behind Plebii

The new product is designed to cater to children and younger generations while maintaining the traditional elements of prayer beads. Hasegawa aims to introduce a product that encourages children to cultivate a gentle heart through the act of putting their hands together in prayer. These beads serve as an approachable and casual amulet for daily wishes, making them a perfect companion for various life moments.

Addressing Modern Needs

The development of these prayer beads comes in response to the waning practice of praying at home due to changing family structures and living environments. Many parents and grandparents continue to hope their children will develop a gentle disposition and an inclination towards prayer. Traditional prayer beads often seem intimidating due to their style and usage, resulting in a lack of motivation among children to engage with them on their own.

Hasegawa recognizes the rising interest in mindfulness and calming items in contemporary society. Thus, they introduce "Plebii" as a casual prayer accessory that blends beautifully with modern life while helping people to feel spiritually connected.

Features of Plebii Sumikko Gurashi

1. Five Beloved Characters for All Ages
The series features five characters from the Sumikko Gurashi lineup: Shirokuma, Penguin?, Tonkatsu, Neko, and Tokage. Each character is represented with vibrant colors, making the beads both visually appealing and collectible.

2. High-Quality Craftsmanship
Collaborating with established prayer bead manufacturers, the Plebii beads combine authentic prayer bead craftsmanship with playful, detachable acrylic charms that reflect each character. These beads can effortlessly transition from formal settings, such as memorial services, to casual use; perfect as everyday accessories or charms on bags.

3. Exclusive Drawstring Bag Design
Alongside the beads, they come packaged in a stylish drawstring bag featuring exclusive designs of the Sumikko characters. This bag not only helps carry the prayer beads but also maintains proper decorum in formal settings by displaying a plain side when needed. It makes an excellent gift for occasions like birthdays or Shichi-Go-San celebrations.

Product Overview

• - Product Name: Plebii Sumikko Gurashi (Available in five types: Shirokuma, Penguin?, Tonkatsu, Neko, Tokage)
• - Release Date: September 11, 2026
• - Price: Each 3,960 JPY (tax included)
• - Size: Outer box dimensions - W80mm × D30mm × H160mm
• - Materials: Beads made from plastic and polyester, bag made from polyester
• - Sales Channels: Available in Hasegawa's eight locations and through their official online store

About Hasegawa Co., Ltd.

Founded in 1929 and officially established in 1966, Hasegawa is committed to supporting the well-being of individuals by promoting practices centered around peace and mindfulness. The company specializes in the sale of altars, Buddhist supplies, gravestones, and more, fostering a holistic approach to modern spiritual life. With 138 stores as of September 1, 2026, Hasegawa continues to be a trusted name in upholding the traditions of Japanese spirituality while embracing contemporary needs.

For more information, you can visit the Hasegawa official website.