#Japan #Fumie Shibata #Minami-Aoyama #FLEXFORM #Antonio Citterio

FLEXFORM Opens New Flagship Store in Tokyo

The renowned Italian luxury furniture brand, FLEXFORM, is set to unveil its new flagship store, FLEXFORM TOKYO, on July 3, 2026, in the vibrant neighborhood of Minami-Aoyama, Tokyo, in collaboration with FFJ Co., Ltd. This store marks a significant milestone for FLEXFORM as it transitions into a new space that beautifully showcases its commitment to timeless elegance and exquisite Italian craftsmanship.

A New Era for FLEXFORM TOKYO

The freshly reimagined FLEXFORM TOKYO will feature a showroom crafted over three airy floors, flooded with natural light. This design approach allows visitors to immerse themselves in the world of FLEXFORM, where each piece of furniture is presented in a manner that accentuates its beauty and character. The layout is designed to enhance the presence of the furniture, inviting guests to engage with the pieces personally and appreciate their tactile qualities.

The store’s interior reflects the enduring design philosophy of FLEXFORM, founded in 1959, blending sophisticated craftsmanship with timeless aesthetic principles. The newly opened space offers an experience that combines tranquility and exceptional comfort, meaningful in daily living.

The Private Lives of Objects

At the heart of the new flagship's launch is the avant-garde concept titled “The Private Lives of Objects.” This concept redefines how furniture is perceived, not merely as items to own but as cherished companions that enhance everyday life. By subtly observing our daily routines, these objects accompany us through various life moments, imprinting our stories and memories. FLEXFORM TOKYO embodies this philosophy, enveloping the display of its offerings in an atmosphere that reflects warmth and intimacy.

Each furniture piece in the showroom is carefully showcased to highlight its material quality, shape, and craftsmanship, revealing the intrinsic beauty they hold. Visitors can explore three interlinked floors adorned with stunning glass staircases, experiencing the harmonious blend of refinement and warmth that FLEXFORM embodies. The store invites guests to navigate these unique spaces, each portraying intimate living environments through a meticulous combination of textures and colors.

• - Basement Level: Centered around the “LOUNGESCAPE”, a modular sofa designed by Antonio Citterio, this level expresses relaxation and conviviality, creating a living scene brimming with comfort and effortless conversation. The soft curves and organic volumes achieved through its tilted base evoke a sense of coziness while asserting presence in any home.

• - First Floor: Showcasing the Quincy, a standout modular sofa introduced during Milan Design Week 2026, featuring a seamless shell structure that envelops sumptuous feather cushions. This design looms large in fostering a gathering space that inspires relaxation and dialogue among friends and family.

• - Second Floor: This level portrays a serene living scenario, harmonizing distinctive furniture personalities. The iconic “GROUNDPIECE”, which has been a beloved offering for nearly 25 years, envelops occupants in plush comfort with its depth and softness. Accompanied by “ENN”, an elegant table designed by Fumie Shibata, the ambiance asserts FLEXFORM’s commitment to exquisite craftsmanship.

Across the showroom, the concept of “The Private Lives of Objects” echoes, weaving together various design sensibilities. The understated elegance of “GINGER” complements the refined presence of “LOUISE,” showcasing the marriage of leather and glass in harmony.

Further embodying the spirit of the new collection are accessories like “SORETO”, which exudes elegance while maintaining a functional design aesthetic for daily life. Meanwhile, “ERI” takes inspiration from tailored jacket collars, offering a gentle silhouette that transforms residential spaces with its inviting demeanor.

The 2026 New Collection

The new flagship also highlights the latest collections unveiled at the 2026 Milan Design Week, featuring creations by leading designers, including Antonio Citterio, Fumie Shibata, Patrick Norguet, and Sebastian Herkner. Each piece represents a unique vision while upholding FLEXFORM’s dedication to timeless elegance.

• - QUINCY by Antonio Citterio: A modular sofa emphasizing organic form and enveloping comfort, showcasing the 2026 collection's architectural balance and soft curves.
• - SORETO by Fumie Shibata: An accessory collection that enriches spaces with elegant mirrors and bullet stands, beautifully connecting everyday life and surroundings.
• - LOUISE by Patrick Norguet: A collection exemplifying lightweight elegance through the combination of leather and glass, designed for various living scenarios.
• - TARA by Sebastian Herkner: A table collection featuring impressive contrasts between a robust concrete base and a glass top, evoking an artful presence that harmonizes with any space.

The Designers Behind FLEXFORM

FLEXFORM thrives on collaborations with world-renowned designers, sharing a vision of timeless designs matched with exceptional craftsmanship. The 2026 collection is graced with the talents of Antonio Citterio, along with celebrated Japanese designer Fumie Shibata, French innovator Patrick Norguet, and German designer Sebastian Herkner, each introducing new ideas that resonate with modern living.

Antonion Citterio's longstanding collaboration with FLEXFORM spans over four decades, generating countless emblematic products influenced by his architectural expertise. Fumie Shibata, acclaimed for her versatile design ideologies, spans a multitude of sectors like furniture and healthcare, consistently leveraging her award-winning talents. Patrick Norguet is known for his functional yet elegantly designed pieces, while Sebastian Herkner's innovative designs celebrate form and material.

About FLEXFORM

Founded in 1959, FLEXFORM stands as a luxurious furniture brand deeply interconnected with Italy's rich artisan culture. It symbolizes a legacy of craftsmanship passed down through generations, blending it seamlessly with designs that are timeless yet purposeful. The philosophy encapsulates the idea that furniture is not merely an accessory but a companion in life, evolving through shared experiences and enriched memories. As a result, FLEXFORM continuously proposes an upscale lifestyle that transcends the concept of interior design, creating spaces where moments and stories unfold.

For more information, visit the official website: FLEXFORM