#United States #Virginia Beach #Boatmart #On The Water #Fishing Boats

Simplifying Fishing Boat Shopping: The New Partnership

A major shift in the fishing boat marketplace has been initiated with the collaboration between Boatmart and On The Water (OTW), two recognized leaders in the marine industry. This partnership aims to enhance the experience for anglers by making it incredibly easy to find and purchase the right fishing boat online.

Boatmart, an innovative digital marketplace designed for marine enthusiasts, has officially become the partner for boat listings on On The Water, which is hailed as the go-to destination for fishing news and community engagement in the Northeastern United States. This seamless integration combines the advantages of traditional classifieds with modern online technology, thereby reviving the spirit of OTW's classic print magazine in an accessible digital format.

Visitors to the On The Water website will now have access to thousands of curated listings specifically catered to anglers looking for various types of fishing boats, including center consoles, walkarounds, skiffs, and small crafts. With Boatmart's advanced search and filtering functionalities, users can easily navigate through the listings based on criteria such as type, size, location, and price.

Roger Dunbar, Chief Marketing Officer of Boatmart, expressed enthusiasm for the collaboration, stating, "On The Water's community is one of the most committed and knowledgeable groups of anglers in the country. We’re excited to be their trusted partner in the boat-buying journey. Whether it’s a first boat or an upgrade for the upcoming season, we’re helping buyers and sellers connect through a highly curated, efficient platform built for marine enthusiasts."

The partnership offers Boatmart a strategic advantage, granting access to OTW's impressive user base, which includes 300,000 monthly visitors and more than 700,000 page views. Spanning from Maine to Virginia, this audience is ripe with both saltwater and freshwater fishing aficionados. The collaboration also stands to benefit marine dealers, enabling them to showcase their inventories to qualified buyers through Boatmart's unique Pay-Per-Lead pricing model.

Kevin Blinkoff, Editor-in-Chief of On The Water, emphasized the long-standing trust their readers have in their content: "For nearly 30 years, our readers have trusted us for the best fishing reports, gear reviews, and local expertise. Now, we’re making it easy for our community to buy and sell boats—right on the platform they already rely on every week. It’s another way we’re helping anglers connect with the lifestyle they love."

OTW's newsletter and magazine subscribers, along with their robust social media presence, will now have opportunities to engage with featured boats and essential tips for buying and selling fishing vessels. Notably, these listings will be showcased alongside OTW’s extensive content library, which includes fishing reports, how-to guides, and episodes from On The Water TV, the highest-rated outdoor television show in New England.

This partnership opens up exciting new advertising and sponsorship avenues for brands aiming to engage with this niche audience, effectively tapping into their boat buying and selling behavior.

For those interested in browsing the latest listings or posting their own boats for sale, visit OnTheWater.com/Boatmart. Whether upgrading, downsizing, or venturing into boating for the first time, this alliance provides a reliable and efficient platform for both buyers and sellers in the fishing community.

Conclusion

The collaboration between Boatmart and On The Water is set to make waves in the fishing boat marketplace, bringing together a dedicated community and a modernized platform that enriches the buying and selling process. Anglers now have an invaluable resource at their fingertips, making it easier than ever to connect with their passion for fishing and boating.