ADDICT: A New Marketing Company Revolutionizes Beauty Industry Strategies

Transforming Beauty Marketing: The Rise of ADDICT

In a notable move within the beauty marketing sector, Nahato Co., Ltd., based in Shibuya, Tokyo, has announced the establishment of its fully-owned subsidiary, ADDICT Inc., which commenced operations in April 2026. Under the leadership of Takumi Ito, ADDICT is set to redefine marketing strategies in the beauty industry by leveraging the unique fusion of social media marketing and creative production expertise from its in-house agency, ONEVIEW. This innovative approach aims to maximize client revenues and enhance brand value by seamlessly connecting the beauty markets of Japan and Korea.

The Need for a New Standard in Beauty Marketing

The Japanese beauty market has become increasingly competitive, especially after South Korea emerged as the leading nation for cosmetics imports in 2022. As trends evolve rapidly, the traditional advertising model, characterized by multiple layers of subcontracting, has led to rising costs and inefficiencies such as communication breakdown and sluggish quality. Furthermore, superficial influencer marketing tactics often lead to a lack of measurable results and can diminish brand credibility, posing a serious challenge for the industry.

Recognizing these challenges, Nahato has accumulated extensive operational know-how to address them. By establishing ADDICT, they are not only strengthening their support for domestic manufacturers but also striving to set a new standard in beauty marketing across Japan and Korea.

ADDICT's Service Offerings

ADDICT operates through two primary branches:

1. Beauty-Focused Social Media Marketing (Advertising Agency Services)

ADDICT employs planners who are well-versed in all areas of social media. They manage everything from strategy development to creative production and execution in an integrated manner. By eliminating non-measurable marketing efforts and cutting out intermediary margins, ADDICT aims to provide cost reductions to clients and influencers, along with high-quality, rapid assistance.

2. Production Division: ONEVIEW

The company boasts its own production agency, ONEVIEW, featuring over 30 creators, including full-time employees and freelancers. Rather than relying solely on intuition, ADDICT focuses on creating strategies backed by data, producing creative content that is primed for success. Their mission is to increase the likelihood of promotional success through targeted, data-driven creativity.

Mission and Values of ADDICT

Mission

“Transform beauty: Hack the fundamental desire for aesthetics and instill enthusiasm in the world.”
ADDICT aims not only to provide marketing support but also to deeply engage with the intrinsic human desire to become more beautiful by using data and creativity in a way that captivates everyone involved.

Values

1. Be Ahead of the Curve: Understand current trends and create the next standard.
2. Action-Oriented Quality: Emphasize action before thought—think, act, learn, and improve at a rapid pace.
3. Relentless Depth: Continuously question “why that’s necessary” to capture unique ideas.
4. Unity and Commitment: Reject fragmentation, focus on collective success with sincerity and elegance.

Insights from ADDICT President Takumi Ito

Takumi Ito emphasized the need for profound outcomes for Japanese and Korean beauty brands through the merger of data-driven operational capabilities and creative production by ONEVIEW. “Our mission is to excel not just in gaining awareness but in achieving marketing that directly leads to profits. We aim to create an 'addictive' value that resonates deeply with the core desires of our audience.”

ADDICT's Background

Founded in April 2026, ADDICT specializes in social media marketing specifically within the beauty sector. Combining a wealth of experience supporting Japanese and Korean beauty brands with a focus on data-driven strategies and trendsetting creative output, ADDICT is positioned to deliver integrated marketing solutions ranging from influencer campaigns to advertising operations and retail collaboration.

For further details, please visit ADDICT's Corporate Site.

Contact Information for ADDICT

Email: [email protected]

Additional Company Information

Nahato Co., Ltd.
Location: 1-12-1 Dogenzaka, Shibuya City, Tokyo
Representative: Yuki Adachi
Founded: July 2018
Business Activities: Marketing, D2C, Creative services, and Human resources development