#Japan #Shizuoka #Yoshikei #Collaboration Menu #B.B. Star Ramen

Unique Collaboration Menu for 'Good Fish Day'

From November 3 to 7, Yoshikei, which provides meal kit delivery services across Japan, has partnered with Oyatsu Company to celebrate 'Good Fish Day'. This initiative aims to promote the consumption of fish in Japan, which has seen a long-term decline. The collaboration features a special menu item—Fried Horse Mackerel with B.B. Star Ramen, a popular snack known for its delectable flavor.

The Special Dish: Fried Horse Mackerel with B.B. Star Ramen

B.B. Star Ramen, renowned for its crunchy texture and savory taste, is often enjoyed straight from the bag. However, its versatility as an ingredient is a delightful surprise. The new dish combines the rich flavor of horse mackerel sourced from Kyushu with the crispy coating made from crushed B.B. Star Ramen, delivering a unique two-layer textural experience. The outside is crispy, while the inside remains tender, creating a refreshing new take on fried fish.

Sales Period

The Fried Horse Mackerel with B.B. Star Ramen will be available through the menu book titled 'Smile & Table' starting with the November 3 edition and can be ordered in the 'Fun Meal' course delivered on November 6.

B.B. Star Ramen: A Long-Lasting Favorite

Since its launch in 1959, B.B. Star Ramen has remained a beloved snack, particularly for its chicken flavor, which boasts a light, crispy texture that fills the mouth with its delightful aroma. As it approaches its 65th anniversary in 2024, the snack enjoys a remarkable recognition rate of 98.2% in Japan, solidifying its status as a staple in Japanese snack culture.

Comments from Yoshikei’s Development Team

The development staff at Yoshikei emphasized the importance of leveraging the unique flavors and textures of B.B. Star Ramen in the creation of this new menu item. They meticulously selected ingredients that would complement the mild chicken flavor of B.B. Star Ramen, leading to the decision to use horse mackerel from Kyushu due to its great flavor and texture balance. The innovative method of crushing B.B. Star Ramen for the coating added an exceptional crunch. Early prototypes faced challenges with preserving texture when microwaved; however, by changing the cooking method to pan-frying, they successfully maintained the snack’s signature crispiness.

Comments from Oyatsu Company

The brand representative for B.B. Star Ramen expressed enthusiasm for increasingly innovative ways to enjoy Ramen beyond snacking. They appreciated Yoshikei’s proposal for a simple meal kit that resolves cooking challenges while leveraging the unique attributes of B.B. Star Ramen in a dish suitable for all age groups. The end result is a tasty menu item that appeals to both children and adults alike.

About 'Good Fish Day'

'Good Fish Day' is an initiative established by the Fisheries Agency of Japan to promote the consumption of fish amidst a long-term decline in Japanese seafood consumption. The period from November 3 to 7 is dedicated to reinforcing this mission, where various activities will support seafood consumption expansion.

For more details, visit: Good Fish Day Official Website

Yoshikei: A Pioneer in Meal Kit Delivery

Yoshikei Group has consistently developed meal options that resonate with evolving lifestyles for nearly 50 years, effectively supporting Japanese families' dining experiences. Recognizing its commitment to customer service and environmental sustainability, Yoshikei has received numerous awards, including top rankings in the food delivery sector and recognition for its zero re-delivery initiative. The group continues to deliver safe, delicious meals aimed at creating enjoyable dining experiences for families.

More Information about Yoshikei Group

• - Company Name: Yoshikei Development Co., Ltd.
• - Head Office Location: 1-8-30 Kuniyoshida, Suruga Ward, Shizuoka, Shizuoka Prefecture
• - Representative: Keigo Hirano
• - Website: Yoshikei Official Site
• - Social Media: Instagram, X (formerly Twitter), Facebook