FIRST DOWN USA Unveils New Edition of its Web Magazine
FIRST DOWN USA, a renowned street and outdoor brand founded in 1983 in the U.S., recently released Vol. 2 of its official web magazine,
FD WEB MAGAZINE. The latest edition continues the spotlight on Takuya Kusakawa, member of the popular dance and vocal group
超特急 (Balloon Express). In addition to featuring Kusakawa’s insights, the magazine offers a glimpse into the brand's upcoming 2026 Spring Collection, themed
“NEW MIX OF CULTURE”.
The collection aims to merge urban living with nature, blending street style and outdoor aesthetics for a fresh, contemporary look. The brand’s roots are deeply embedded in the vibrant street culture of 1980s and 90s New York, and it continues to evolve while embodying the essence of active lifestyles.
In this edition, Takuya Kusakawa shares how his fashion sense was shaped and what influences inspired him along the way. Earlier this year, Kusakawa collaborated with FIRST DOWN to launch exclusive items, namely the
Logo Cap and
Logo Socks. These items went on sale on April 15, 2026, and sold out within moments due to overwhelming demand. To accommodate fans' requests, a pre-order system for these items began on April 17, allowing customers to secure their pieces until May 3, 2026.
Moreover, a special treat awaits fans who purchase two or more items, as they will receive a limited edition original trading card. There are two unique designs available, and the distribution is random, meaning customers won’t know what they’ll receive until their order arrives. It's an exclusive offering that's not to be missed!
In this issue, some highlighted styles include:
- - MOUNTAIN CREST COVERALL: This standout piece features a mountain motif in an impactful design. With a relaxed silhouette and raglan sleeves, it promises comfort and ease of movement.
- - S/S TEE COTTON JERSEY #1: A refined, simple design marks this short-sleeve T-shirt. The one-point logo embroidery serves as a stylish accent, making it a versatile piece suitable for a range of casual to sporty looks.
- - UTILITY CINO PANTS: Infused with military and workwear elements, these pants feature a modern silhouette. Constructed with a gusseted crotch for enhanced movement, they combine comfort with tasteful aesthetics, completing a laid-back yet sophisticated appearance.
The edition is visually compelling, featuring styling by Kazuro Sanbon and Photography by Yuki Hori, ensuring a top-notch presentation of Kusakawa and the brand’s offerings.
Takuya Kusakawa himself, born on November 24, 1994, in Tokyo, has made a name for himself in the entertainment industry through dance and acting. As a member of
超特急, he has garnered popularity since joining the group in 2012, captivating audiences with his performances in various dramas and films, including those featured in the
Ultraman Ginga series and
Minato Shoji Coin Laundry. His blend of artistic talents and natural charisma positions him as a significant figure in the industry today.
As FIRST DOWN USA continues to grow, it focuses on empowering individuals through functional yet fashionable clothing designed for urban environments and outdoor adventures. The brand encourages living out dreams and pursuing passions—its mantra being
“Dream It. Be It.” This resonates deeply with fans, reflecting a brand that is not only about clothing but creating a lifestyle.
For more information about FIRST DOWN USA and to browse the latest collections, check out their official website or visit the stores in
Kichijoji and
Fukuoka.
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