Doshisha Unveils Exciting New Flavor of Sweet Potato Chips: Salted Butter

Doshisha's New Sweet Potato Chips Flavor: Salted Butter

Doshisha Co., Ltd., a prominent company specializing in household goods, has expanded its popular line of sweet potato chips by introducing a new flavor: Salted Butter. Starting from November 2025, this latest offering will be available in retail stores across the country. This unique flavor is set to join Doshisha's well-received range of sweet potato chips, which has previously included options like Purple Sweet Potato and Honey.

Background of Development

Since 2023, Doshisha has been successful in selling large packs of sweet potato chips, appealing to those looking for a satisfying snack. Following the positive reception of previous flavors, the new Salted Butter variant aims to provide an exciting twist to enhance the snacking experience.

Product Features

Large Capacity with Convenience

The Salted Butter Sweet Potato Chips come in a generous 130g pack, designed for sharing with friends and family. A resealable zipper ensures that the chips stay fresh and maintain their delightful crunch even after opening. Whether enjoyed at home or taken along for movie nights as a savory pairing with drinks, these chips deliver a bite-sized happiness in various situations.

Premium Ingredients

The star of this product is the carefully selected sweet potato variety known as “Golden Sweet Potato (Tainung 57)”, cultivated in Taiwan. This beloved variety is celebrated for its natural sweetness and enticing aroma, ideal for snacks and desserts. The careful slicing process results in a light and crispy texture—upon tasting, the creamy richness of butter pairs beautifully with the enticing saltiness, creating an addictive sweet-savory profile.

What is Golden Sweet Potato (Tainung 57)?

Golden Sweet Potato, also referred to as Tainung 57, is a specialty sweet potato developed in Taiwan, recognized for its sweetness and superb texture, making it popular for various types of treats.

- Strong Natural Sweetness: This sweet potato retains its sweetness even after cooking.
- Moist and Fluffy Texture: The chips provide a pleasant mouthfeel, offering softness.
- A Beautiful Look: The bright yellow to orange hue captivates the eyes, enhancing appetite before consumption.