An Exciting Collaboration Between KOCHAKADEN and Sanrio Characters
In an exciting first-time partnership, the renowned tea brand
KOCHAKADEN collaborates with iconic
Sanrio Characters to release an exclusive line of limited edition bottles. Starting March 2, 2026, this collaboration features a total of
31 unique bottle designs, each depicting beloved characters like
KURUMI and the cheerful group
HAPIDANBU. This partnership aims to bring delightful moments and smiles through the invigorating experience of tea.
Celebrating Refreshment with a Touch of Fun
KOCHAKADEN is well-known for its attention to detail and commitment to providing a perfect blend of aroma and flavor that refreshes and lightens the mood. By joining hands with Sanrio, a brand loved by generations, they are set to create a unique refreshment experience that marries the appealing visuals of Sanrio characters with the refreshing flavors of
KOCHAKADEN beverages.
The collaboration will feature six different products, including returning favorites like the
Sugar-Free Earl Grey Iced Tea, which was met with enthusiasm when launched last year. The collection will also include two new fruity teas:
KOCHAKADEN's Select Peach Tea and
Select Apple Tea. Both are crafted with high-quality fruit juices and extracts, ensuring a refreshingly pleasant taste that embodies the spirit of revitalization.
In addition to the tasty varieties, the packaging for these beverages will embrace colorful and whimsical illustrations of the fruits and characters, making the experience visually delightful. Customers can look forward to these limited edition bottles that deliver both taste and joy in every sip.
Introducing the New Fruity Tea Series
On March 2, two new fruity teas will be introduced officially—
KOCHAKADEN's Select Peach Tea and
Select Apple Tea. These beverages are designed to provide the crisp and refreshing flavor that celebrates freshly squeezed fruit juice's essence. Through careful selection of domestic fruit extracts, both drinks yield a delectable, vibrant taste that harmonizes beautifully with the aromatic backdrop of the tea, making them ideal for a quick refresh during any daily activity.
The
Peach Tea promises an aromatic blend with hints of sweetness, while the
Apple Tea focuses on a juicy, tangy profile that invigorates the palate. Both will sport attractive packaging featuring fruit illustrations, reflecting their delicious content at first glance. To spice things up, a special limited edition collaboration packaging with
KURUMI will also be available for these new releases.
Revamped Packaging for Classic Tea
Alongside the new fruity offerings, the existing
Sugar-Free Earl Grey Iced Tea will also receive a design overhaul to enhance its appealing image. Maintaining the signature purple hue tied to its identity, the updated design will resonate with freshness and the enjoyable experience of drinking iced tea straight from a cool, refreshing glass. This will be rolled out in conjunction with the limited-time collaboration packaging adorned with
KURUMI.
Overall, this new line from
KOCHAKADEN represents an innovative blend of classic tea crafting paired with playful, contemporary collaboration. On their release, these unique beverages are bound to not only quench your thirst but also amplify daily smiles through their combination of great taste and spirited designs.
Product Overview
- - Product Name: KOCHAKADEN Select Peach Tea
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Type: Iced Tea Beverage
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Ingredients: Sugar, Peach Juice, Black Tea, Peach Extract, Flavoring, Vitamin C, Acidity Regulator, Color Additive, Sweeteners (Acesulfame K, Sucralose), Pentothenic Acid, Niacin, Vitamin B6.
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Nutritional Information (per 100ml): Energy 16 kcal, Protein 0g, Fat 0g, Carbohydrates 4g, Sodium Equivalent 0g.
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Packaging: 440ml PET, Retail Price: 200 yen (excluding tax).
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Launch Date: March 2, 2026
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Availability: Nationwide
- - Product Name: KOCHAKADEN Select Apple Tea
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Type: Iced Tea Beverage
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Ingredients: Apple Juice, Sugar, Black Tea, Apple Extract, GABA Powder, Flavoring, Vitamin C, Acidity Regulator, Sweeteners (Acesulfame K, Sucralose).
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Nutritional Information (per 100ml): Energy 18 kcal, Protein 0g, Fat 0g, Carbohydrates 4.5g, Sodium Equivalent 0g, GABA 2mg.
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Packaging: 440ml and 280ml PET, Retail Price: 200 yen (440ml), 174 yen (280ml) (excluding tax).
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Launch Date: March 2, 2026
-
Availability: Nationwide
Conclusion
This unique collaboration between
KOCHAKADEN and
Sanrio Characters marks an exciting addition to the beverage landscape in Japan, blending beloved character culture with refreshing tea. Fans across the country are encouraged to indulge in this partnership that promises not only to tantalize the taste buds but also enchant the eyes with creatively designed packaging, making it a collection to remember.