Exciting Launch of Sukiya's New Pork Rock Curry Featuring Fumiya Takahashi

Sukiya's New Pork Rock Curry

Sukiya, a renowned gyudon chain restaurant in Japan, has launched a new menu item - the Pork Rock Curry. This exciting dish is making waves alongside a captivating new TV commercial featuring the talented actor Fumiya Takahashi. The commercial, titled “Bite into the Towering Meat!”, began airing nationwide on August 21, 2026, and promises to mesmerize fans with its vibrant representation of Sukiya's culinary offerings.

The Pork Rock Curry, available from August 18, is paired with a special BBQ sauce, elevating the experience of enjoying Sukiya's signature curry. The centerpiece of this dish is the large, tender Pork Rock, designed to provide a fulfilling dining experience. The commercial starts with Takahashi ordering the Pork Rock Curry Double Meat, audibly taken aback by the impressive size of the pork. He then digs in with a spoon, marveling at its tenderness, which easily pulls apart.

Throughout the commercial, we see Takahashi enjoying every bite, accompanied by delicious expressions and the vibrant tagline, “Bite into the Towering Meat!” His exuberance captures the essence of Sukiya's brand - hearty, satisfying, and enjoyable.

Special BBQ Sauce and Pork Rock

The Pork Rock is meticulously cooked, featuring a beautifully seared red meat surface that is then slow-cooked to achieve a texture so soft that it can be easily shredded with a spoon. The BBQ sauce, rich and smoky, enhances the meat's flavor profile, creating a delicious juxtaposition against the curry base. This dish improves upon the typical curry experience with a new level of indulgence.

At a reasonable price of 1,230 yen for the standard serving, the Pork Rock Curry promises to be a highly sought-after item. Moreover, the Pork Rock Curry Double Meat option is designed for those with hearty appetites, making it ideal for fans of strong flavors.

Campaign to Win Meal Vouchers

In conjunction with the launch, Sukiya is also hosting an engaging campaign on Twitter, which encourages fans to participate for a chance to win meal vouchers. To enter, followers must:
1. Follow Sukiya's official Twitter account (@sukiya_jp).
2. Repost the campaign’s promotional tweet.
The campaign runs from August 21, 2026, at 9:30 AM until August 25, 2026, at 11:59 PM, with 25 winners selected to receive a 2,000 yen meal voucher each.

About Fumiya Takahashi

Fumiya Takahashi, born on March 12, 2001, in Saitama Prefecture, is an emerging star in the Japanese acting scene. He made his debut with Kamen Rider Zero-One in 2019 and has since starred in notable dramas such as Saiai and Ferma's Cuisine. His performance in the Blue Lock movie as the leading role garnered significant attention. With multiple upcoming projects including roles in films like Kusunoki's Guardian and TV dramas such as Anpan on NHK, he is increasingly recognized as a prominent figure in the entertainment industry.

As consumers flock to Sukiya to try the new Pork Rock Curry and witness Fumiya's energetic portrayal in the commercial, it is an exciting period for both Sukiya and its customers. This new addition is poised to satisfy cravings for hearty Japanese curry, complemented by the magnetic charisma of one of Japan's rising stars.