VALEUR Opens New Luxury Vintage Store in Futako Tamagawa

The renowned OKURA Group is set to expand its offerings with the opening of its second luxury vintage store, VALEUR Futako Tamagawa, on July 7, 2026. Following the success of its first location in Omotesando, which debuted in February 2025, the new store promises to capture the essence of luxury through a carefully curated selection of vintage items, including high-end watches, bags, and jewelry.

About VALEUR

The name "VALEUR" is derived from French, meaning "value." The brand embraces the concept of integrating historically rich, valuable pieces into everyday life. It aims to present sophisticated items that have withstood the test of time, encouraging a lifestyle that resonates with elegance yet feels familiar.

The flagship store in Omotesando has garnered substantial acclaim, surpassing initial expectations. This success is attributed to a growing interest in vintage items in response to rising prices and scarcity in the primary market, prompting the OKURA Group to open its second store in a highly sought-after location. Futako Tamagawa is known for its affluent cultural lifestyle and vibrant community, making it the ideal setting for this new venture.

Store Concept and Offerings

The VALEUR Futako Tamagawa store theme is "living space," emphasizing an environment that prioritizes comfort and relaxation instead of unattainable luxury. Customers can expect an inviting atmosphere where they can explore a variety of vintage items with ease. The store will particularly focus on vintage Cartier watches and will feature around 300 carefully selected items, showcasing a mix of high-profile brands and more approachable, natural tastes.

A highlight of the store's opening will be its extensive collection of approximately 80 vintage Cartier watches, the largest selection in the Futako Tamagawa area. Noteworthy pieces include the exclusive "Tank Louis 2 Time Zones CPCP 18K White Gold" model from the prestigious collection produced between 1998 and 2008.

A Commitment to Quality and Trust

With the growing demand for vintage watches comes the challenge of upkeep and maintenance, especially with the decline in skilled watchmakers. Addressing this issue, OKURA employs over ten watchmakers, including certified master craftsmen. This internal maintenance system guarantees that customers can enjoy their vintage purchases with peace of mind, knowing that expert care is available. The VALEUR Futako Tamagawa store aims to build lasting relationships with its clientele, ensuring trust through quality service and reliable aftercare.

Store Information

- Location: 2-24-6 Tamagawa, Setagaya-ku, Tokyo, 2F GRAND Futako Tamagawa
- Opening Date: July 7, 2026
- Hours: 11:30 AM - 7:30 PM
- Store Size: Approximately 12 tsubo
- Product Range: Watches, bags, jewelry, and accessories, totaling around 300 items.

About OKURA

Founded in Fukuoka, OKURA Holdings became part of the GEO Group in 2019. Specializing in high-end watches, bags, and jewelry, it offers various services including purchasing, sales, and auction operations. Since joining the GEO Group, it has expanded its retail business with over 20 locations, both domestically and internationally.

For more information about VALEUR and to explore their offerings, visit their official websites: VALEUR Online Store and VALEUR Instagram.