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MIREAL Case-Movie: Transforming Customer Voices into Sales Assets

In today's competitive landscape, customer testimonials hold incredible sway over potential buyers. Yet, many businesses find themselves postponing the creation of such powerful marketing content. MIREAL, a Tokyo-based video and web production company, has recognized this gap and introduced the MIREAL Case-Movie, a comprehensive package that streamlines the entire process of creating captivating customer testimonial videos.

The Challenge: Why Are Testimonials Often Delayed?

Despite their proven effectiveness in boosting sales and online credibility, many businesses hesitate to approach the creation of customer testimonial videos. Obstacles include:

• - The discomfort of requesting cooperation from valued customers for filming and interviews.
• - The overwhelming tasks of designing surveys, arranging equipment, and managing multiple reviews that can impede daily operations.
• - Complicated rights processing when repurposing video material for social media, web ads, or promotional materials.
• - The recurring issue of producing mere “reaction videos” that fail to be compelling or lead to actual transactions.

MIREAL Case-Movie intends to tackle these challenges by managing all the necessary steps involved. With only basic customer information provided, businesses can benefit from a full-service operation that not only conveys the powerful stories of customer satisfaction but also generates four distinct marketing assets through a single filming session.

Transformative Potential of Customer Testimonials

MIREAL's approach is centered on the belief that the true value of a company’s product or service shines brightest when expressed in the words of delighted customers. In the words of MIREAL's CEO, Shunsuke Kato, “The best products or services find their fullest expression when customers articulate their experiences. However, the process of creating such testimonials often gets delayed due to internal pressures or reluctance to reach out to clients. Our mission is to take care of that 'final step,' building a world where a company's efforts are rightfully acknowledged.”

Key Features of MIREAL Case-Movie

1. Full-Service Relationship Management: MIREAL will act on your behalf, handling everything from interviewing customers to obtaining legal agreements for future usage. This means less time spent by your sales team on these tasks, allowing them to focus on core responsibilities.
2. On-site Filming with Professional Equipment: Moving beyond the limitations of online communications, MIREAL provides the expertise of professional filmmakers who capture the vibrant essence of a business environment and its personnel. This approach creates high-quality video content that tells authentic success stories.
3. UX-Driven Narrative Structure: The design of each video is crafted to drive action. Rather than simply being watched, prospective customers can engage in a simulated experience of solving their challenges, thus becoming an effective tool for sales and landing pages.

Generating Marketing Assets from One Shoot

The MIREAL Case-Movie service condenses the process into a single filming session, creating multiple marketing assets conducive to various phases of the sales funnel:

• - Main Success Story Video (3-5 minutes): A documentary-style presentation for web and meeting utilization that enhances accountability and persuasion.
• - Rich Text Case Study: An SEO-optimized article for web use, aimed at audiences who might be unable to watch videos.
• - Supplementary Short Videos (15-60 seconds - optional): Snippets featuring impactful customer statements and results, ideal for social media and paid ads.
• - Sales Presentation Material: Visually engaging and easy-to-share documentation that can be distributed during meetings or attached to emails.

Ideal Candidates for MIREAL Case-Movie

MIREAL Case-Movie caters to:

• - Companies recognizing the importance of customer case studies yet lacking the resources for production.
• - Businesses unsure about how to solicit customer cooperation for filming or handle rights processing.
• - Organizations finding that existing case studies merely result in superficial comments without contributing to sales.
• - Firms wanting to compile multiple forms of case study materials for use across different channels efficiently.

Pricing Plans

MIREAL offers three straightforward plans, complete with on-site filming:

• - Light Plan: ¥200,000 for one production, ideal for those wishing to trial the service.
• - Standard Plan: ¥500,000 for three productions (approximating ¥167,000 each), the recommended choice.
• - Premium Plan: Monthly fee of ¥300,000 for three productions per month (about ¥100,000 each) with a minimum three-month commitment.

Each plan includes appointment scheduling, rights processing agreements, professional on-site filming, main video production, and web-friendly case study article creation.

Special Launch Offer

To celebrate the unveiling of MIREAL Case-Movie, the company is initiating a 20% off campaign for the first three businesses that sign up before June 30, 2026.

Service Summary

• - Service Name: MIREAL Case-Movie
• - Launch Date: June 3, 2026
• - Service includes: On-demand management of customer stories from planning through to publication.
• - Campaign: 20% off for the first three businesses to register by June 30, 2026.

For further inquiries, please reach out to MIREAL Corporation's public relations team at Contact Us.