Rising Anticipation for Travel: Beltar's Booking Numbers Surge
Beltar Corporation, headquartered in Chuo-ku, Tokyo, operates a renowned platform specializing in booking experiential activities both domestically and internationally. Recently, they announced a substantial increase in September bookings for 2026 compared to the previous year. The exciting return of the Silver Week, featuring five consecutive holidays for the first time in 11 years, has significantly boosted travel demand.
To celebrate this influx of bookings, Beltar is currently running the "2026 Silver Week Sale" until September 23. This promotional event reflects the company’s commitment to providing memorable travel experiences and encouraging exploration during this peak period. The figures announced focus on bookings confirmed by August 17, 2026, for activities planned in September. It should be noted that these figures do not include additional confirmed bookings that may arise later, possibly affecting the total outcome.
According to the statistics, domestic tour bookings have increased by an impressive 37.2%, while international tours have risen by 25.8% compared to September of the previous year. The growth trend is particularly noticeable in bookings to distant regions, which require a substantial time off work to visit. Regions like Hokuriku (+97.4%), Okinawa (+54.5%), Shikoku (+41.7%), and Kyushu (+35.8%) have all seen a marked increase in traveler interest, while areas like Kanto (-12.5%) and Kinki (-7.6%) are witnessing a plateau in growth. Notable activities contributing to this surge include trekking tours to Jomon Sugi on Yakushima (+64.3%) and snorkeling tours around Miyako Island in Okinawa, which doubled their bookings.
For international travel, demand from areas such as North America (+56.0%), Asia (+52.8%), and Oceania (+51.8%) has significantly contributed to the overall growth. Each region showcases appealing activities, with the DMZ tour in Korea experiencing an extraordinary uptick of 179.2%, while iconic sites like the Sagrada Familia in Spain and the Grand Canyon in the USA have also seen booking increases of 22.3% and 98.2% respectively. This trend indicates travelers’ desires to engage with local attractions and select experiential tours as their preferred choices.
The backdrop for this surge in bookings can be attributed to this year’s Silver Week, which spans from September 19 to 23, a pattern that hasn't happened since 2015. By combining public holidays with personal leave, travelers can potentially enjoy a vacation up to nine days long, making both domestic and international trips more feasible than in previous years. Industry-wide, there are also indications of increased pricing for domestic travel coupled with consistently strong demand for international travel against a backdrop of a declining yen.
To take advantage of this travel surge, Beltar is offering its special sale during the Silver Week period. The key sale features include:
- - Sale Duration: August 12 to September 23, with two phases (first half: August 12-31; second half: September 1-23).
- - Discounts: At least 15% off on all bookings, with some discounts reaching as high as 50%.
- - LINE Friends Campaign: Customers can register for added benefits through the LINE app.
Travel enthusiasts hoping to explore these deals should visit
Beltar's official promotion page for further information and details on eligible tours.
A Glimpse into Beltar
Beltar Corporation transcends traditional travel agency frameworks, offering solutions that facilitate unforgettable experiences from domestic locations to international adventures, covering every aspect of travel from pre- to post-journey and transitioning seamlessly between online and offline platforms. With approximately 25,000 tours available and partnerships with about 9,000 local tour operators worldwide, Beltar serves an impressive array of travel desires across 150 countries. Their community has about 2.6 million members contributing to nearly 610,000 travel experiences shared on their platform. For more details, visit
Beltar’s official website.