#Japan #Tokyo #NONFICTION #Deep Care #Lifestyle Beauty

NONFICTION's Exciting New Launch: The Deep Care Ritual Line

NONFICTION, the lifestyle beauty brand that expresses inner power through scent, is set to release its much-anticipated Deep Care Ritual Line on October 14, 2025. This new product line addresses the vital need for skin hydration during the dry season, leading your skin into a state of deep relaxation and nourishment.

The Essence of the New Line

The Deep Care Ritual Line has been carefully crafted to enhance natural skin vitality and provide profound moisture. This collection includes:

• - Relaxing Bath Salts
• - Exfoliating Body Scrub & Wash
• - Firming Body Oil
• - Enriching Body Cream
• - Nourishing Hand Balm

Each product in the line is infused with thoroughly selected plant-derived ingredients like rice powder, AHA, shea butter, and avocado oil. These ingredients work harmoniously to smooth the skin's texture while enveloping you in a vibrant citrus scent blended with deep vetiver. This aromatic combination offers a tranquil conclusion to your tiring day, allowing you to unwind.

A Beyond Routine Experience

Unlike your traditional body care routine, the Deep Care Ritual will fulfill your sensory needs and provide a moment for self-reflection. It's an invitation to join NONFICTION in creating personal rituals that promote both physical and mental well-being.

Laid-Out Ritual Steps

Let’s delve deeper into the five steps of the Deep Care Ritual:

Step 1: Relaxing Bath Salts

Kick off your ritual with relaxing bath salts that offer a gentle fragrance to soothe your body and mind. Infused with rich minerals from salt sourced from the Andes mountains, they prepare your skin for the care that follows.

Step 2: Exfoliating Body Scrub & Wash

Next, the Exfoliating Body Scrub & Wash gently buffs away dead skin. The innovative formula combines the functions of both scrub and wash, eliminating the need for double cleansing. Infused with rice powder and AHA, it leaves your skin smooth and revitalized.

Step 3: Firming Body Oil

After bathing, apply the Firming Body Oil, rich in sunflowers and avocado oil, which penetrates quickly to deliver softness and hydration to the skin.

Step 4: Enriching Body Cream

Layer on the Enriching Body Cream, packed with shea butter and panthenol for deep moisture. Its thick consistency locks in hydration, ensuring your skin feels healthy and balanced.

Step 5: Nourishing Hand Balm

Complete your self-care journey with the Nourishing Hand Balm. This balm gently envelops your hands, thanks to shea butter and ceramides, ensuring that even the most delicate areas are thoroughly pampered.

Campaign Visuals

The campaign visuals for this luxurious launch were created in collaboration with the creative agency “kontakt.” Pictures by photographer Piczo and moving visuals by the creator duo Sara & Nadia immerse viewers into the world of Deep Rituals. There will also be a limited-time exhibit featuring Piczo's photography at the NONFICTION Daikanyama store.

Exhibition Details

• - Period: October 23, 2025 - November 5, 2025
• - Location: NONFICTION Daikanyama, 1F, Tokyo, Shibuya-ku, Ebisu Nishih 1-35-16.

Why Choose NONFICTION?

Founded in 2019 by creative director Cha Haeyoung in Seoul, NONFICTION is not just a beauty brand; it represents a lifestyle philosophy. The brand aspires to support personal narratives through carefully sourced ingredients and unique scent profiles, enhancing everyday experiences from morning to night.

In a world where fiction opens doors to imagination, NONFICTION serves as a mirror reflecting the essence of real-life stories. With their products, they aim to elevate your most intimate moments by supporting your personal journey.

Explore the beauty of NONFICTION at NONFICTION Official Site or on Instagram @official.nonfiction. Don't forget to check out the promotional offer, where purchasing three products from the Deep Care Ritual line gives you a chance to receive an exclusive pouch as a gift.