Zinzino's Strategic Expansion into Peru: A New Chapter for Growth

Zinzino AB (PUBL.), a renowned company in the health and wellness sector, has announced an exciting new venture. Beginning February 10, 2026, they will officially kick off operations in Peru, marking a significant milestone in their global expansion strategy. This move not only reinforces Zinzino's commitment to enhancing its market presence in Latin America but also promises to create new opportunities for their Independent Partners and customers in the region.

Growing Presence in Latin America

Zinzino has seen substantial success in its existing Latin American markets, where innovative health products tailored for personalized nutrition have resonated well with consumers. Professionals at Zinzino report an encouraging monthly sales figure of approximately SEK 1.5 million through their global web shop, illustrating the brand's increasing influence and reach within the region. This growth is supported by positive market conditions that facilitate direct selling, spurred by a burgeoning entrepreneurial spirit and a rising consumer interest in health-related products.

As CEO Dag Bergheim Pettersen articulated, "Peru is a natural next step in our Latin American growth. We see strong potential for our Peruvian Partners to build long-term success with our test-based concept." Such enthusiastic optimism comes from understanding the unique demands and opportunities available in the Latin American market.

Unveiling Unique Opportunities

Peru’s market is particularly favorable towards direct selling models due to its dynamic and evolving entrepreneurial culture. As individuals seek flexible income alternatives, Zinzino is perfectly poised to meet this demand with a business model that aligns seamlessly with online commerce trends. With its digital platform, Zinzino facilitates a community-driven sales approach, which has proven crucial in other markets and is expected to perform similarly in Peru, as digital transactions continue to grow.

The company’s science-based products offer customers a holistic approach to health and wellness, thus addressing rising consumer interests not only in health but also in preventive care. This appeal allows Zinzino to enter a market that holds considerable potential for customer engagement through education and health-driven initiatives.

Support and Resources for Local Partners

To ensure the successful launch of its operations in Peru, Zinzino's established regional infrastructure will play a crucial role. The Latin American team, particularly the newly appointed local country manager, is committed to supporting both customer and partner needs. This support extends from business development strategies to educational resources, solidifying Zinzino's position as a reliable partner within the Peruvian marketplace.

Training and ongoing support will empower Independent Partners to navigate the local market effectively, enhancing their ability to provide tailored solutions to customers. Leveraging the company's existing resources and expertise promises to create a robust network that fosters mutual growth and success.

Concluding Remarks

Zinzino's entry into Peru signifies more than just another expansion; it is a strategic move aimed at fostering health and wellness through innovative nutritional solutions. With solid backing and an adaptive business model tailored for market needs, Zinzino's future endeavors in Peru could shape the landscape of direct selling in Latin America. As the official launch date approaches, anticipation builds for what this new chapter will entail for both the company and its partners.

For more information, you can reach out directly to Dag Bergheim Pettersen, CEO of Zinzino, or Fredrik Nielsen, CFO, who are available to provide insights and further details on this strategic move.