C2 Strategic Communications Expands Leadership Team to Enhance Client Services
C2 Strategic Communications, a prominent public relations firm, is marking its 16th anniversary by augmenting its leadership team. This step, taken in response to growing client demands across Kentucky and Indiana, involves the promotion of internal members and the addition of experienced public affairs advisors to further enhance their service portfolio.
To maintain its status as a leading provider of strategic communication services, C2 Strategic has promoted Angela Blank to the position of Executive Vice President for Client Services and Operations. With over two decades of expertise in public relations and governmental affairs for the Commonwealth of Kentucky, Blank will spearhead strategic direction and oversee daily operations. Her previous experience has equipped her with the necessary skills to optimize internal workflows and deliver exemplary client service, making her a valuable asset to the firm as they continue to expand.
In conjunction with Blank's appointment, Payton Roberts steps into the role of Executive Vice President for Finance and Administration. Roberts brings over ten years of experience in finance and strategic planning, which will be essential in managing the financial health and operational capacity of C2 Strategic. His leadership will ensure that the firm remains agile and responsive to the needs of its diverse clientele.
Recognizing the need for robust public affairs strategies, C2 Strategic has also appointed two new senior leaders, Jill Midkiff and Heather Link. Midkiff, serving as the Senior Director, brings nearly 30 years of communications leadership experience from her tenure with the Commonwealth of Kentucky, where she developed and implemented strategies for many high-profile initiatives, including significant transportation improvement projects. Her ability to foster public trust in government communications will be invaluable in navigating complex public-facing campaigns for C2 Strategic.
Link joins as a Senior Strategist, leveraging her significant background in public affairs from her distinguished 20-year career in the U.S. Army. With roles including crisis management and talent development, Link offers tactical insights that will enrich the firm’s crisis communications strategy. Her firsthand experience in critical situations makes her a strong asset for the team.
C2 Strategic Communications boasts over 20 employees across its offices in Louisville, Lexington, and Indianapolis, providing a broad spectrum of services that cater to businesses, government, and nonprofits. The firm's leadership believes that amidst the technological advancements such as artificial intelligence, the human touch in strategy and execution remains indispensable. As stated by founder and CEO Chad Carlton, having seasoned professionals guiding client services is vital for maintaining the high standards that clients expect.
With these strategic appointments, C2 Strategic Communications is well positioned to deepen its impact and drive results for its clients. This represents a significant milestone not only for the firm but for its strategic vision of continued growth and enhanced service offerings in a rapidly evolving communications landscape.
For more information on C2 Strategic Communications and its array of services, visit their official website at https://c2strategic.com/.