Gretsch® Unveils the Bold New Electromatic® Premier Jet® Guitar Model

In an exciting announcement from Fender Musical Instruments Corporation (FMIC), located in California, the renowned brand Gretsch® has revealed its latest model, the Electromatic® Premier Jet®. This new addition, part of the much-loved Electromatic® and Streamliner™ series, marks a bold evolution in guitar manufacturing. Designed with the next generation of artists in mind, it combines Gretsch's traditional DNA with exceptional playability and premium specifications.

Jason Barnes, Vice President of Gretsch Products, commented on the release: “The Electromatic and Streamliner collections have provided numerous players with the iconic power and fidelity of Gretsch for many years. While Gretsch has been celebrated for its distinctive tone and style, the Electromatic® Premier collection pushes the boundaries with powerful sounds, exceptional note clarity, and the unique aesthetic that Gretsch is known for. It elevates the playing experience to yet another level.”

The Electromatic® Premier Jet® has been thoughtfully crafted for artists who reject conventional norms. With a commitment to craftsmanship and quality that has characterized Gretsch throughout its illustrious history, this model also integrates innovative features to inspire players' creativity, helping them to enhance their artistry and sound.

Key Features:

- Premium Design: The guitar features a performance-focused Performance “C” shaped mahogany neck, adorned with a compound radius ebony fingerboard and Luminlay® side dots. The curved maple top, crafted with binding, and the contoured chambered mahogany body provide superior resonance, sustain, and comfortable playability.

- Powerful Pickups and High-Performance Hardware: The Sphera™ Twin-Six™ humbucker with Alnico 6 magnets delivers a sound that balances modern clarity with vintage warmth. The adjustable wrap-around bridge with Lockdown™ locking feature, locking tuners, and GraphTech® NuBone® nut ensure unwavering tuning stability.

- Advanced Electronics: This model comes equipped with a master volume featuring a treble bleed circuit, a push/pull Lumen™ filter, and dual no-load tone controls. This range of features allows for an incredibly versatile tone palette, accommodating everything from tight high gain to shimmering clean tones.

- Striking Color Variations: In a nod to the spirit of challenging norms, the Electromatic® Premier Jet® is available in four vibrant finishes: Robusto Burst, Onyx Storm, Clairvoyant, and Vintage Pearl, designed to inspire forward-thinking musicians.

The response to the global video series featuring Electromatic® and Streamliner™ has been overwhelmingly positive, with collaborative videos showcasing artists such as Mother Vulture, FANGZ, and Blood Command racking up over 10.1 million views across three videos.

In line with this campaign, the Electromatic® Premier Jet® will continue this innovative spirit through promotional collaborations with cutting-edge artists. The latest video titled Introducing The Electromatic Premier Jet Feat. Jordan Ziff features guitarist Jordan Ziff demonstrating the potential of the Premier Jet in a library setting, delivering explosive riffs that showcase Gretsch's signature powerful sound. Ziff is well-known for his work with bands like RATT and the Marty Friedman Band.

Product Overview

- Product Name: Electromatic® Premier Jet®
- Expected Retail Price: ¥121,000 (tax included)
- Release Date: March 19, 2026
- Available Through: Authorized Gretsch Dealers

Video Link: Watch Here

Note: Specifications and pricing are subject to change without notice.

About Gretsch®

Since its inception in 1883, Gretsch® guitars have been lauded for their rich, thick sound, smooth playability, and bold, classic visual style, making them a top choice among those who define musical revolution. From tribute models honoring legendary Gretsch designs to revolutionary new creations, Gretsch’s commitment to craftsmanship and quality has led to the development of iconic tones that resonate through the music industry. Throughout the 20th century, Gretsch® guitars were prominently featured in rock and roll, cherished by iconic guitarists such as Malcolm Young of AC/DC, George Harrison, Billy Duffy, and contemporary artists like John Gourley of Portugal. The Man and Jack Antonoff of Bleachers. Today, Gretsch continues to evolve under Fender Musical Instruments Corporation (FMIC), maintaining its unique sound, distinctive style, and rich legacy while expanding its presence across genres, generations, and regions. For more details, please visit the official Japanese website.