#Japan #Tokyo #2025 Collection #Kimono Yamato #Furisode

Exciting New Furisode Collection from Kimono Yamato

Kimono Yamato, a renowned brand under Yamato Co., Ltd., is thrilled to announce the launch of its new original furisode collection starting June 20, 2025. This eagerly awaited collection will be available in all stores nationwide and through their online store.

To celebrate, Kimono Yamato will host its inaugural special event, the "Furisode Expo," across nine locations. This unique experience will allow attendees to immerse themselves in the world of furisode, with over 300 vibrant and beautifully designed options to choose from. In addition to the extensive collection of furisode, the event will feature a hair accessory market, hair arrangement workshops, and other engaging activities, making it an unforgettable experience for all attendees.

Visual Theme for 2025: "Blooms of My Colors"

The visual theme for the 2025 furisode collection is titled "Blooms of My Colors," reflecting the brand's desire for young women to find a kimono that truly resonates with their identity. The imagery of girls wrapped in elegant furisode, surrounded by diverse blooms, conveys the heartfelt message of embracing individuality and personal style. Kimono Yamato encourages everyone to select their favorite colors and designs, celebrating the joy of self-expression.

Product Highlights

Adding to the original furisode launched in December 2022, three new designs will be introduced, each crafted with love and attention to detail, focusing on the unique aesthetic of color and pattern.

1. "Happy Bouquet" - Light Yellow

This delicate and transparent furisode features a gentle light yellow base adorned with flowers like cherry blossoms, peonies, and camellias, creating a strikingly beautiful ensemble. Accents of blue and green color enhance the design, ensuring it remains sophisticated rather than overly sweet. This piece is completed with cool-toned accessories and obi (sash).
Material: 100% silk
Price: 231,000 yen (including tax and hand-finished tailoring)

2. "Crane and Peony" - Deep Crimson

This exquisite furisode combines a rich crimson hue with bold motifs of cranes, peonies, and pines, symbolizing luck and prosperity. Styled with a black collar and earthy tones in the obi, it communicates a modern and chic aesthetic.
Material: 100% silk
Price: 231,000 yen (including tax and hand-finished tailoring)

3. "Joyful Tsuji no Hana" - Red

Renowned for its intricate and luxurious designs, the Tsuji no Hana pattern—often referred to as "the phantom flower on kimono"—blooms on a striking red base, exuding elegance. The contrasting white and deep purple details create a beautiful composition that balances vibrancy with grace. Paired with white accessories, it allows for a light and refined look.
Material: 100% silk
Price: 231,000 yen (including tax and hand-finished tailoring)

Furisode Expo: A Unique Event

The Furisode Expo will take place from July 25, 2025, across nine selected venues, including Tokyo, Sapporo, and Fukuoka. Here, participants can explore an astounding variety of over 300 furisode options, along with engaging workshops, hair accessory markets, and professional consultation services for styling. The event aims to cater to every style preference, whether for purchase, rental, or reusing family heirlooms.

Expo Details:

• - Start Date: July 25, 2025
• - Locations: Omiya, Tokyo, Tachikawa, Chiba, Yokohama, Kitakuda, Tennoji, Fukuoka, Sapporo
• - Featured Highlights: Professional consultations available at select locations for styling adjustments.

For more information, visit the special event page here.

Shopping Options

Customers can choose between purchasing or renting new, original furisode from the 2025 collection. Kimono Yamato offers a comprehensive “安心サポートパック” (Assurance Support Pack) that covers everything from pre-ceremony photo shoots to final preparations on the day of the event.

Rental Services

Kimono Yamato continues to offer a wide range of rented furisode styles, allowing customization according to personal preferences. The rental package includes a complete set for easy dressing.
Rental Price: Starting at 129,800 yen (including tax)

With over 100 years of tradition, Kimono Yamato remains committed to preserving culture while adapting to modern tastes. They provide a variety of services, including consultation for your perfect furisode experience. Feel free to explore their online store and local outlets for more services and options.