#Japan #Tokyo #ROPE' #ADAM ET ROPE' #SALON adam et rope'

Revamped Styles Await at Atre Ebisu's New Store

On September 12, 2025, Atre Ebisu's West building on the third floor will unveil a meticulously renovated space, featuring the triumphant return of three distinguished brands under Jun Co., Ltd.: ROPE', ADAM ET ROPE', and SALON adam et rope'. The visionary design concept for the new store draws inspiration from the brand's origins in Saint-Tropez, where everyday life transforms into a travel experience through thoughtful interior aesthetics.

The Brands

ROPE' is a brand that embodies the harmony of classicism and modernity, targeting intellectual women who are confident in their individuality. It presents refined elegance with practical styles, suitable for various occasions. Exclusive to Atre Ebisu will be limited items including an easy shirt setup and sheer velour pullover, available only in a soft pink hue for the opening. The easy shirt setup, created from a lightweight back satin georgette fabric, ensures comfort and style for the warmer days of September, featuring a versatile blouse and elegant wide pants with an elastic waist. Additionally, a striking sheer velour pullover adds a delicate touch to any fall outfit, complemented by a limited edition graphical scarf from Lautrec, available first at this store.

Moving on to ADAM ET ROPE', a brand that prioritizes the significance of choosing what truly matters in our lives. With simplicity and style at its core, this brand emphasizes the coexistence of minimal aesthetic with warmth and comfort. The launch will showcase special selections such as the “Virginia” cashmere t-shirt series from the brand Extreme Cashmere, which features unique designs developed exclusively for Atre Ebisu. Visitors can also find a creative bandana series presented in an impressive range of 13 colors during the grand opening.

Exclusive Offerings and Exciting Promotions

The new store will not only feature exceptional clothing lines but also limited edition products that cater to the tastes of discerning customers. WLP, a brand known for incorporating the best qualities of wool, will unveil a limited color pullover and matching pants, crafted to be as light and cozy as a favorite sweater. YOLO style of life presents a delightful voluminous decorative skirt, exclusively for the store's opening.

In addition, SALON adam et rope' aims to inspire consumers to explore their personal sense of style through elegant and functional lifestyle items. Highlighting signature pieces, the brand's new collection features gentle silk crafted items in eye-catching pink, Black, and mocha tones. Customers purchasing over 35,000 yen will receive a travel pouch and scrunchie as gifts, limited to the store.

Furthermore, shoppers who spend a total of 200,000 yen or more across the three brands will receive an exclusive bathrobe from MAGNIBERG, a brand founded by former fashion designers and florists, blending high-quality materials with unique designs.

As the opening date approaches, anticipation continues to build among fashion enthusiasts eager to explore the elegant offerings and engaging atmosphere of the newly revamped Atre Ebisu store. Mark your calendars for September 12, 2025, and get ready to experience a blend of style, comfort, and sophistication like never before at the new ROPE', ADAM ET ROPE', and SALON adam et rope'.