Waratako, operated by SMILE WHO’S, a subsidiary of Hospitality Operations, is set to launch its first restaurant in the Shikoku region at Aeon Mall Niihama in Ehime Prefecture on April 19, 2026. Known for its delectable Kansai-style takoyaki, this new location will be positioned on the second floor of the bustling food court, allowing shoppers and visitors easy access to this popular dining option. The mall, known for its lively atmosphere, is anticipated to be a fitting venue for Waratako’s first Shikoku establishment.
To celebrate the grand opening, Waratako will host a limited-time promotion from April 19 to April 24, offering its signature "Shio Negi Mayo Takoyaki" at a special price of just 500 yen, down from the regular price of 700 yen. This deal presents an excellent opportunity for both locals and visitors to experience the unique flavors and texture of Waratako’s offerings.
Waratako prides itself on delivering a takoyaki experience that captures the authentic taste of Kansai, characterized by its fluffy and creamy texture. The chefs employ a meticulous cooking technique that avoids deep-frying, ensuring that the takoyaki remains healthy without sacrificing flavor. Each ingredient, including the octopus, flour, green onions, and water, is carefully selected to achieve a perfect balance.
The ambiance of the new location is designed to be welcoming, making it an ideal spot for families, friends, and individuals to enjoy a quick bite while shopping or strolling through the mall. Waratako's menu features a diverse range of options, from the beloved "Shio Negi Mayo Takoyaki" to seasonal specialties, catering to both traditional palates and adventurous eaters alike.
SMILE WHO’S, which manages Waratako, has established itself as a frontrunner in the Japanese food scene, operating several successful brands, including specialty crepe shops and a global tea café. The philosophy behind SMILE WHO’S is rooted in creating joyful dining experiences while emphasizing quality and service.
As part of its broader vision, the company aims to expand its reach and establish a sense of community through its food offerings. With the opening of Waratako’s new location, they hope to forge strong connections with the local residents of Niihama and become a cherished part of the culinary landscape in Shikoku.
For those interested in trying out the new location, here are the essential details:
- - Store Name: Waratako Aeon Mall Niihama
- - Location: 8-8 Maeda-cho, Niihama City, Ehime Prefecture, 792-0007, Japan, on the second floor of Aeon Mall Niihama
- - Phone Number: 0897-32-1108
- - Opening Date: April 19, 2026
This exciting news marks a new chapter for Waratako as it branches out into new territories. Keep an eye out for further updates and be sure to join in for the grand opening festivities. Customers can expect a warm welcome and delicious takoyaki that promises to delight their taste buds. Don't miss the chance to experience a slice of Kansai right in Ehime!