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Infomart and Okinawa Prefecture: Pioneering Digital Transformation

In a significant step towards enhancing the digital landscape of Okinawa, Infomart Co., Ltd. has entered into a collaboration agreement with Okinawa Prefecture. This agreement aims at accelerating the digital transformation (DX) of various industries within the region, aligning with the Okinawa “New 21st Century Vision Basic Plan.”

Background of the Agreement

On November 10, a presentation ceremony marked this partnership between Infomart and the Okinawa government led by Governor Denni Tamaki. The collaboration is targeted at implementing strategies that resonate with the region’s vision of achieving sustainable development across social, economic, and environmental dimensions.

Okinawa is committed to strengthening its economic capabilities through the promotion of a program recognized as “ResorTech Okinawa.” This initiative promotes DX across diverse sectors, including tourism, agriculture, construction, and manufacturing. The island aims to enhance labor productivity and economic strength, effectively positioning itself in the digital arena.

To facilitate this digital evolution, the ResorTech EXPO in Okinawa, one of the largest IT and DX exhibitions, has been running since 2020. The upcoming event on November 13-14 serves as a launchpad for facilitating powerful synergies between local businesses and global IT firms. This unique blend of technology and tourism not only showcases Okinawa’s potential but also engages in fostering innovative business opportunities in the Asia-Pacific region.

Infomart’s Role

With over 20 years of experience in driving digitalization in intercompany transactions in Okinawa, Infomart launched a local branch last April to strengthen its on-ground support. Operating under the slogan “DX Before Okinawa,” the company has seen a surge in the adoption of its BtoB platform, with around 14,000 businesses in the region currently utilizing its services.

Infomart’s commitment to accelerating industry DX will be further enhanced through this collaboration. The company plans to expand its contributions through initiatives such as ResorTech EXPO, together with various seminars and events explicitly aimed at empowering local enterprises.

Areas of Collaboration

1. Promote DX acceleration for local businesses through the ResorTech EXPO and enhance their economic strength.
2. Facilitate matching opportunities between information and communication technology enterprises and other industries during the EXPO.
3. Support additional initiatives conducive to advancing industry DX efforts.

Utilizing Corporate Hometown Tax

The partnership will leverage the Corporate Hometown Tax program to further promote industry DX in Okinawa, as well as support single-parent families and local sports talent. This engagement will contribute to the enhancement and evolution of the community, addressing various social issues effectively.

Targeted Contributions:

1. IT Innovation Promotion Division, Okinawa Prefecture.
2. Sports Promotion Division, Okinawa Prefecture.
3. Women’s Power and Diversity Promotion Division, Okinawa Prefecture.

About ResorTech EXPO in Okinawa

The ResorTech EXPO stands as Okinawa’s largest exhibition dedicated to IT and DX, propelling industry transformation while generating business ventures from the region’s tourism-centric economy. At the last event in 2024, a record 17,190 attendees and 255 participating entities highlighted the growing enthusiasm towards digital transition.

For more information, visit ResorTech EXPO.

Perspectives from Stakeholders

Governor Denni Tamaki expressed optimism concerning the agreement's potential to further boost local business DX. He emphasized the role that the ResorTech EXPO plays in connecting Okinawan enterprises with global business opportunities, affirming the collective initiative for regional advancement.

Moreover, Kimura Shin, Vice President of Infomart, reiterated the significance of this agreement in crafting Okinawa’s future. Through strengthened collaborations, Infomart aims to continue fostering comprehensive digitalization in the community, thus enabling lasting impacts on economic development and social welfare through the Corporate Hometown Tax initiative.

About Infomart

Founded in 1998, Infomart has been a pioneer in providing cloud services for streamlining business transactions. The company’s principal offering, the BtoB platform, supports over 1.2 million companies, facilitating transactions amounting to over ¥62 trillion annually. Listed on the Prime Market of the Tokyo Stock Exchange (Stock Number: 2492), Infomart remains committed to enhancing operational efficiency for businesses across Japan.

For further insights, please visit Infomart Corporation.