#Japan #Tokyo #THE TOBACCO #Ploom

Experience the Enrichment of a Smoker's Five Minutes

Overview of the Exhibit

From June 1 to June 14, 2026, a unique interactive exhibition titled '5min TOBACCO BREAK meets Ploom' will be held across three locations in Tokyo, organized by Koso Do, the company behind THE TOBACCO brand. The exhibit aims to celebrate the often-overlooked richness of a smoker's five minutes—those precious moments that offer a brief escape from daily life.

In a world where the number of designated smoking areas is dwindling, this exhibition shines a light on these five minutes, encouraging smokers to cherish and fully engage with their moments of pause. Ploom, a brand of Japan Tobacco Inc., is sponsoring the event, highlighting the collaboration between both entities to foster a better environment for smokers and non-smokers alike.

The Importance of the Five-Minute Break

The team at Koso Do has strived to create spaces where smokers can feel at ease while also being mindful of non-smokers. They recognize that each five-minute respite holds a unique charm, something that cannot be replicated in the busy rush of everyday life. For many smokers, lighting up and taking a moment to breathe out smoke is not just about the act of smoking; it is an essential mental and emotional pause in their day. This exhibit encourages attendees to embrace that moment, transforming it into an experience that celebrates connection and relaxation.

A Thoughtful Concept

The guiding idea of this exhibit is simple yet profound: these five minutes are more valuable than they may seem. Smokers know this intimately. The exhibit invites participants to reflect on this time, without pressure or distraction. A moment to simply breathe in and out. It’s a chance to enjoy a personal escape, and THE TOBACCO has committed to amplifying this experience.

Exhibit Details

At the exhibit, each participating location within THE TOBACCO network will showcase its own unique design while still adhering to a common theme centered around the value of these “five minutes.” Visitors can expect to find enlightening trivia, referred to as “5-Minute Trivia”, displayed on the walls, showcasing captivating stories from around the globe that unfolded in just a few moments. These tidbits will remind attendees that within a mere five minutes, significant historical events may occur, representing life, creativity, and opportunity.

The aim is for these five minutes not to be just about smoking but about enriching the quality of that time spent. This added depth and appreciation will contribute to the vision of a city where both smokers and non-smokers can coexist harmoniously while enjoying their respective spaces.

About THE TOBACCO

THE TOBACCO is a brand that seeks to redefine the urban landscape for both smokers and non-smokers, advocating for a community where everyone's presence is acknowledged. With the implementation of stricter smoking regulations following Japan’s revised health promotion laws, THE TOBACCO aims to reposition smoking from a mere habit to a valued urban activity that deserves consideration and respect.

Their mission is to create cities where diverse perspectives can thrive in a shared environment. As they continue to expand their reach, currently operating about 300 locations mainly throughout Tokyo, they remain committed to fostering a landscape that nurtures moments of respite for everyone.

Event Information

Event Name: 5min TOBACCO BREAK meets Ploom
Dates: June 1–14, 2026 (with extended dates for THE TOBACCO TOCHOMAE SECOND until June 21)
Locations:

• - THE TOBACCO 2:50.76, Marunouchi, Chiyoda-ku, Tokyo
• - THE TOBACCO TOCHOMAE SECOND, Nishi-Shinjuku, Shinjuku-ku, Tokyo
• - THE TOBACCO Shinagawa Intercity, Konan, Minato-ku, Tokyo

Target Audience: Adult Smokers
Admission: Free
Organizer: Koso Do / THE TOBACCO
Sponsor: Ploom (Japan Tobacco Inc.)

This exhibition represents a hopeful first step toward a more thoughtful integration of smoking culture into urban living, and a chance for smokers to appreciate their five minutes of peace.