Celebrating 50 Years of M S International: A Journey of Innovation and Growth

M S International Celebrates Half a Century of Success

In 2025, M S International, Inc. (MSI) proudly commemorates its 50th anniversary, a milestone that underscores its transformation from a humble beginning to a prominent player in North America's flooring and hardscaping industry. Founded by Manu and Rika Shah in the basement of their home in Ft. Wayne, Indiana, the company started with a mission to create employment opportunities and foster partnerships within the community.

During the early years of MSI, the natural stone market was still developing. The Shahs identified a promising niche by supplying blocks of granite, which provided the firm foundation needed for the company's evolution. In 1984, the couple relocated MSI to Southern California, transitioning from a small local firm to a large-scale operation. Today, MSI boasts its 50th branch, along with a robust fleet of company-owned trucks, enabling it to serve various regions in North America efficiently.

MSI's business model has shifted significantly over the years. Initially focused on natural stone, the company now offers an extensive range of products that includes flooring, wall tiles, artificial turf, and quartz worktops. This diversification reflects MSI’s responsiveness to market trends and customer preferences. By keeping pace with technological advancements, MSI has integrated AI and augmented reality into its operations, further enhancing customer experience and product innovation.

As a testament to growth and adaptability, MSI has transitioned from offering unbranded materials to developing proprietary brands that cater to unique consumer needs and preferences. Notable product lines include W™ Luxury Genuine Hardwood, Q™ Premium Quartz, and Everlife® Waterproof Flooring, which highlight the company’s commitment to quality and style.

With a workforce exceeding 3,000 employees, MSI has maintained its family-owned essence while achieving significant scale. Manu Shah, now CEO Emeritus, reflects on this journey, asserting, “This milestone is a testament to the resilience, hard work, and shared vision of every individual who has been part of this incredible journey.” His gratitude highlights the collective effort that has driven MSI's success.

Looking forward, 2025 promises to be a landmark year, as MSI introduces its most extensive array of new products and lines since its inception, all while maintaining the highest inventory levels in its history. This strategic move aims to further strengthen partnerships with customers and position MSI as a premier supplier in the industry.

With an eye on the future and a commitment to innovation, MSI is poised to continue its legacy of excellence as it embarks on another 50 years of providing dream surfaces to builders, homeowners, and designers alike. The vision of its founders remains at the heart of the company’s operations, as MSI's journey demonstrates the power of dreams, determination, and innovation.