#Japan #Tokyo #Palatinose #YOUR MEAL #Daisuke Sudo

Your Meal Celebrates 40 Years of Palatinose

Tokyo, Japan – Your Meal, a dynamic company based in Minato-ku, Tokyo, proudly announces the launch of the official online shop for Palatinose®, a carbohydrate perfect for endurance sports enthusiasts, on May 2025. This coincides with the 40th anniversary of Palatinose's introduction to the market. This milestone is also paired with the company's collaboration with prominent marathon athletes, Daichi Kamino and Takaya Mitsuka, who will serve as brand ambassadors to further promote the virtues of Palatinose to a broader audience.

Established by DM Mitsui Sugar, Palatinose is known for its sustained energy release, making it ideal for long-distance events such as marathons and trail running. The upcoming official online shop will feature a carefully curated selection of 20 products from nine brands that incorporate Palatinose, including Your Meal's own bestseller, Pure Pala. The shop aims to not only provide dedicated athletes with quality products but to also expand its offerings to cater to the growing interest in cycling and other endurance sports.

With a strong commitment to delivering high-quality nutritional solutions, Your Meal has been focusing on direct-to-consumer (D2C) initiatives. This strategic focus has emerged in response to increased sales performance, with the Pure Pala series sales showing an impressive leap since transitioning sales from DM Mitsui Sugar in April 2024. Only a month post-transition, Your Meal achieved a staggering 162% increase in sales compared to the previous year, reaching record highs again in December with a 361% year-over-year growth and a remarkable 490% increase on Amazon. The overwhelming positive feedback from consumers reinforced the company's decision to develop products more aligned with customer needs and preferences.

Expanding Product Range

In light of the success and community support, Your Meal is committed to broadening its product range. They are planning to introduce additional items specifically targeted at runners, athletes, and general sports enthusiasts. To celebrate the launch of their online store, a special 10% discount on all items will be available for one month, until June 20th. Customers can easily apply this discount by entering a coupon code during checkout.

The online store will also feature Pure Pala, which is Pure Palatinose powered and designed for hydration and nourishment during physical activities. It is suitable for various endurance sports, including road biking, triathlons, and marathons, and has been increasingly adopted not just by amateur athletes, but by professionals and Olympians.

Introducing Subscription Services

Moreover, Pure Pala is introducing a subscription service with a fantastic offer. The first purchase comes at a 35% discount along with free shipping. For subsequent orders, customers will receive a 5% discount and five times the loyalty points, ensuring they are buying at the best price directly from the official site.

Consumer Trial Packs Available

As part of their ongoing commitment to help consumers discover the benefits of Palatinose, Your Meal also offers trial packs for those unfamiliar with their products. This assortment primarily consists of gel-type offerings, perfect for those participating in marathons who are unsure which selection to choose for race day.

Introducing Brand Ambassadors

Notably, Your Meal has signed contracts with two prominent figures in the running community. Daichi Kamino, known for his prowess in Hakone Ekiden, has been using Palatinose since college, praising its slow absorption characteristics that support long-lasting endurance, particularly during challenging events.

Similarly, Takaya Mitsuka believes in the efficacy of Palatinose and has experienced a significant reduction in energy failure during long workouts since he began using it. Both athletes aim to utilize their platforms to highlight the benefits of Palatinose and inspire more individuals to engage with endurance sports.

In addition to the launch of their online shop, Your Meal is set to offer exciting new product bundles featuring recommendations from Kamino and Mitsuka, providing customers with the latest innovations in sports nutrition. By joining their LINE official account, new customers are eligible for a 500-yen coupon while staying updated on promotions and product information.

What is Palatinose?

Palatinose, derived from sugar beet, is a natural sugar also present in honey. This unique carbohydrate has a similar caloric value to sugar, but it differs in that it’s absorbed at a much slower pace, making it ideal for sustaining energy over long durations, which is advantageous for those participating in endurance sports. Pure Pala, the exclusive product from Your Meal, underscores this focus on durability and long, stable energy supply.

With an emphasis on sustainability, Your Meal has positioned itself in the market as a leader in healthy, beneficial food options that support an active lifestyle while being committed to developing products that cater directly to consumer demands. As they continue to innovate, both in product offerings and athlete partnerships, Your Meal aims to inspire both amateur and professional athletes to push their limits and excel in their endeavors.

About Your Meal

Founded in November 2016, Your Meal operates with the vision of making life colorful for both people and the planet. Their initiatives range from personalized meal plans to catering services that include high-protein options. With the backing of DM Mitsui Group, the company continues to grow, promising further development in nutritional support for the athletic community.

Contact:
Your Meal Co., Ltd.
Tokyo, Japan
Website: YOUR MEAL