Celebrating Traditional Korean Art: 'Beyond Joseon Minhwa' Exhibition at Amorepacific Museum
Experience the Beauty of Korean Folk Painting at the Amorepacific Museum of Art
The Amorepacific Museum of Art is thrilled to unveil its latest exhibition titled Beyond Joseon Minhwa, which runs from March 27 to June 29, 2025. This highly anticipated event marks a significant celebration of both traditional Korean art and Amorepacific’s 80th anniversary.
What is Minhwa?
Minhwa, translating to “painting of the people,” represents a unique genre of Korean folk art traditionally created by everyday individuals. Originating during the Joseon dynasty, these captivating paintings reflect the culture, beliefs, and daily lives of common people, often filled with vibrant colors, intricate designs, and meaningful symbols. Today, Minhwa has gained increasing recognition for its artistic uniqueness and its alignment with contemporary aesthetics.
Exhibition Highlights
The exhibition features over 100 stunning works sourced from 20 institutions and private collections. Art lovers can delve into a diverse array of genres and styles within the Minhwa tradition, categorized based on subject matter. From the elaborate detail of historical pieces to the bold expressions of modern interpretations, visitors will witness the rich tapestry of Korea’s artistic heritage.
Among the notable pieces on display are:
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