Sur-Seal Becomes Cohesive Components Amid Brodie Capital Acquisition, Marks New Era in Manufacturing

Sur-Seal Transforms to Cohesive Components

In a significant strategic move, Brodie Generational Capital Partners (BGCP) has announced that it has officially rebranded Sur-Seal as Cohesive Components. This rebranding, effective immediately, signifies more than just a name change; it marks the beginning of a new chapter rooted in the company’s commitment to developing a premier engineered materials converter with a focus on sustainability and customer satisfaction.

A New Chapter of Growth

Brodie Generational Capital Partners acquired Sur-Seal in December 2025, and since then, the firm has aimed to enhance the operational capabilities and market prowess of the company. The leadership team, which has been with Sur-Seal for decades, possesses a wealth of knowledge and experience that will act as a cornerstone for future growth. Jacob Brodie, President and COO of BGCP, expressed his confidence in the existing team, stating, "We think in decades, not in quarters. Cohesive Components is not an investment we are managing toward an exit; it is a business we are building for the next generations."

The rebrand reflects the company’s mission of creating high-performing solutions through engineered materials, with capabilities in die cutting, tool-less cutting, laminating, skiving, slitting, and sheeting. Cohesive Components operates out of Charlotte, North Carolina, with additional manufacturing facilities located in Ohio and Michigan and has a workforce of approximately 400 dedicated professionals.

Commitment to Quality and Service

The new name, Cohesive Components, encapsulates the firm’s dedication to solving complex converting challenges. By merging technological expertise with operational efficiency, the company aims to provide customers with rapid, reliable, and innovative solutions. Every aspect of the rebranding is geared towards enhancing customer satisfaction and operational productivity, reflecting their commitment to business longevity.

Under the Cohesive Components brand, BGCP plans to invest in upgrading converting capacities and enhancing workforce capabilities. These investments are aimed at promoting disciplined growth through operational improvements and strategic expansions. As the company transitions to this new identity, all customer-facing materials, including the website and communication channels, will be updated systematically to reflect the new branding.

Embracing the Future

Cohesive Components is part of a larger vision laid out by Brodie Generational Capital Partners, which has a rich history in developing businesses with a focus on preserving founder-driven cultures and values. The firm’s intention is not just to manage the company but to support its evolution into a leading player in the engineered materials sector.

In conclusion, the rebranding of Sur-Seal to Cohesive Components is not just a cosmetic change but a strategic repositioning intended to align with customer needs and business opportunities. As the company embarks on this ambitious journey, it invites existing customers to reach out with any questions regarding the transition, emphasizing their ongoing commitment to maintaining strong relationships and delivering unmatched service.

For more information about Cohesive Components and its range of services, visit cohesivecomponents.com.