Brandy Frederich Elevated to Vice President at Guest Services, Inc. to Enhance Hospitality Management

Brandy Frederich's Promotion: A New Era for Guest Services, Inc.

On March 3, 2025, Guest Services, Inc., a prominent name in hospitality management, proudly announced the well-deserved promotion of Brandy Frederich to the role of Vice President of Hospitality. Since her arrival at the company in 2016, Frederich has been a significant force in transforming and elevating visitor experiences at several renowned national and state park locations, including the breathtaking Mount Rainier National Park in Washington and the scenic Pfeiffer Big Sur State Park in California.

Frederich's leadership has been pivotal in not only enhancing guest satisfaction but also in solidifying key partnerships vital for the company’s growth. Her influence has helped expand e-commerce and retail operations, contributing to significant revenue increases through various strategic projects over her nine-year tenure.

In her new capacity as Vice President, Frederich will be responsible for an expanded roster of national and state park properties throughout the United States, a move that underlines Guest Services, Inc.’s ongoing commitment to providing unparalleled hospitality and effective park management.

Nico Foris, CEO of Guest Services, Inc., expressed his excitement regarding Frederich’s new role, stating, “We are delighted to have Brandy in this key leadership position. Her passion for hospitality, commitment to innovative practices, and her ability to forge strong partnerships make her the perfect fit to advance our mission.” This statement encapsulates the collective enthusiasm within the company as they look forward to the advancements Frederich will bring.

With over 25 years in concessions management, Frederich’s career has roots dating back to 1996 in park operations. Her extensive experience spans all facets of the business, creating a powerful foundation for her leadership. Throughout her career, Frederich has worked with various concessionaires nationwide, deepening her understanding of multi-unit operations, quality assurance, strategic planning, project management, and compliance, among other critical areas.

One of Frederich’s standout qualities is her dedication to fostering relationships within the local communities surrounding the parks she manages. This community-oriented approach not only enhances the park experience for visitors but also ensures that local voices are heard and included in the park's operations. This aspect of her work is vital in creating harmonious relationships between parks and their neighboring communities.

Guest Services, Inc., founded in 1917, is widely recognized for its hospitality management capabilities. The company's mission is to enhance guest experiences by collaborating with national and state parks, resorts, and cultural institutions across the United States. This commitment to exceptional service is evident in the company’s operations, which cover lodging, property management, food services, retail, and recreational activities in some of the most iconic locations in the nation.

Looking ahead, as Brandy Frederich steps into her new role, the future appears bright for both her and Guest Services, Inc. With her wealth of experience and unwavering passion for hospitality, she is poised to lead the charge in advancing the company’s goals of enriching the visitor experience while continuing to honor and enhance the natural beauty and cultural significance of the nation’s parks.

In a world where excellence in hospitality is paramount, Frederich's promotion signifies a strategic step toward ensuring that Guest Services, Inc. remains a leader in the industry, delivering remarkable experiences that create lasting memories for guests. By combining her expertise with the company’s ideals, Frederich will undoubtedly make a lasting impact in her new role, setting a benchmark for the hospitality field.