#Japan #Tokyo #Sports Nutrition #BASE FOOD #Ryo Shibata

Base Food Partners with Rugby Player Ryo Mitsu Shibata

Base Food Co., based in Meguro, Tokyo, is excited to announce its recent supplier agreement with Ryo Mitsu Shibata, who plays for Meiji Yasuda Life Horiguchi, under the "BASE UP SPORTS PROJECT." This initiative focuses on supporting athletes with the complete nutritional food that Base Food offers to enhance both health and sports performance.

Supporting Health through BASE UP PROJECT

The "BASE UP PROJECT" aims to create a society where individuals can shine in their unique ways while promoting physical and mental health. By integrating complete nutritional foods into daily life, this project encompasses various fields including sports, music, arts, and culture. Through this initiative, Base Food aims to elevate the foundational benefits of nutrition, allowing everyone to realize their potential.

The collaboration with Shibata further extends this vision. As a professional rugby player, Shibata will receive nutritional support through various products from the "BASE FOOD" series. In addition to providing him with the necessary food, Base Food plans to engage with Shibata on various activities, including educational campaigns around nutrition and athletic performance.

Ryo Mitsu Shibata's Journey

Born in Akita Prefecture, Ryo Mitsu Shibata began playing rugby at the age of five. He showcased remarkable talent at Akita Technical High School, where he led his team to reach the national tournament's top eight. Later, while attending Tokai University, he earned a spot in the top 15 of the league and helped his team reach the semifinals in the university championship. After graduation, he joined the Mitsubishi Heavy Industries Sagamihara Dynaboars, where he further honed his skills and even studied abroad in New Zealand, winning championships in club rugby. Currently, he plays for Meiji Yasuda Life Horiguchi and is excited about this new partnership with Base Food.

On his agreement with Base Food, Shibata expressed, "I am honored to partner with Base Food. I've been using their products for snacks during training and recovery meals. I hope to share the benefits of the nutritious and convenient BASE FOOD with many people!" His commitment to promoting better nutrition aligns with the mission of Base Food.

Understanding BASE UP PROJECT

The "BASE UP PROJECT" is designed to support not just professional athletes but anyone engaged in sports, arts, or culture, providing nutritional support aimed at enhancing performance and health. This project aims to help individuals active in various scenes achieve their dreams while fostering a sustainable society through proper nutrition.

BASE UP SPORTS PROJECT

One of the initiatives under the BASE UP PROJECT is the BASE UP SPORTS PROJECT. It encourages athletes and teams to incorporate complete nutritional foods, known as "BASE FOOD," into their daily routines. This project is designed to enhance athletic performance and promote healthy bodily development.

Base Food is actively seeking participants for its supplier contract program, which offers all athletes, regardless of their level, the opportunity to benefit from the superb nutrition provided by BASE FOOD products. The program includes both long-term support through supplier agreements and short-term initiatives like sampling sessions to let active people experience the advantages of complete nutrition.

About Base Food's Nutritional Innovation

Launched in February 2017, BASE FOOD offers a unique meal option that provides one-third of daily nutritional needs in a balanced form. With ingredients sourced mainly from nature, including whole wheat, soy, and chia seeds, BASE FOOD utilizes advanced technology to ensure nutritional balance and taste. Customers can choose from various products, including BASE PASTA, BASE BREAD, and BASE RAMEN. By 2026, the total sales volume surpassed 300 million units, with over a million regular subscribers making it a pioneer in the field of complete nutrition in Japan.

Base Food strives to innovate staple foods to make the enjoyment of health a commonplace experience for everyone. Their mission: "Innovate staple foods and normalize health."

For more information on the BASE UP PROJECT and BASE FOOD products, visit their official website at Base Food.