NOTIME: The First Automated Secondhand Clothing Store in Iwaki, Fukushima opens 24/7

A New Era of Shopping: NOTIME Launches in Iwaki City

On April 25, AVEND Co., Ltd. proudly opened NOTIME, the first fully automated secondhand clothing store in Iwaki City, Fukushima. This innovative shop operates 24 hours a day, 365 days a year, blending convenience with a unique shopping experience in a laid-back environment.

The Concept of NOTIME

NOTIME aims to eliminate the psychological barriers that often discourage customers from browsing secondhand clothing. With the motto, “Choose what you love, without hesitation,” it strives to create an inviting atmosphere where locals can easily drop by at any time. The store focuses on basic American casual styles, positioning itself as a reliable choice amid fluctuating trends. The operational model is designed not only for convenience but to become a part of the daily lives of its customers.

Key Features of NOTIME

1. 24/7 Operation: Era of Convenience
NOTIME caters to various lifestyles—be it after a late-night shift or to avoid crowds during peak hours—by allowing customers to shop whenever it suits them. This flexibility paves the way for a new mode of shopping.

2. Seamless Entry and Payment via LINE: Ensuring Comfort
Utilizing LINE for entry and exit procedures, customers can access the store without staff presence, allowing them to browse effortlessly. Self-checkout options streamline the payment process, making the shopping experience quick and secure. Additionally, security cameras and entry logs enhance the safety of the automated format, providing peace of mind for shoppers. In its preliminary phase, the store will only accept cash, with plans to incorporate QR codes and other cashless payment methods in the future.

3. Easy Selection Process: Customer-Centric Merchandising
NOTIME is designed with the independent shopper in mind, especially targeting men in their 20s to 40s looking for reliable classics rather than fleeting fashion trends. With a carefully curated selection, the store avoids showcasing overly niche vintage pieces or overly casual items that could trouble decision-making.
Pricing is planned to range from approximately 4,000 to 10,000 yen for various products, ensuring affordability while maintaining quality.

Background: The Rise of Secondhand Shopping

Notably, the demand for secondhand clothing has surged against a backdrop of rising living costs, making vintage shopping increasingly part of everyday life. NOTIME's establishment is a response to this trend, addressing common customer hesitations regarding the secondhand market.

Store Information

- Store Name: NOTIME
- Location: 2nd Floor, 2-1 Kubo Ikurida, Kashima-cho, Iwaki City, Fukushima, 971-8144
- Opening Date: April 25, 2026
- Hours: Open 24/7
- Management: AVEND Co., Ltd.

The introduction of NOTIME marks an important step in integrating automated retail experiences in the realm of secondhand fashion. Media representatives looking to cover this launch can capture the entry process, selection, and checkout experience all in one, with options for interviews with the owner and customer feedback available for deeper insight.

About AVEND Co., Ltd.

Founded on September 13, 2021, AVEND specializes in the operation and franchising of secondhand clothing stores. Headquartered in Takadanobaba, Tokyo, the company, led by Hiroki Nagumo, continues to innovate in the retail space.