Special Collaboration Between British Museum and Atre Ueno Offering Unique British-Themed Delicacies and Merchandise

Exciting British-Themed Collaboration at Atre Ueno

From August 1 to October 18, 2026, Atre Ueno will host a unique collaboration with the British Museum, coinciding with the Tokyo Museum's celebration of its 100th anniversary featuring an elegant display of Japanese art. This initiative will present visitors with exclusive menus and merchandise inspired by the theme of 'British Style.' A blend of culture and culinary experience awaits in the heart of Tokyo.

Experience Exclusive Menus and Merchandise

Atre Ueno, located in Taito-ku, Tokyo, will feature various shops offering specially themed products and dishes. Visitors can indulge in traditionally British cuisine and purchase exclusive items that embody British cultural aesthetics. Here are some highlights:

1. Ban-Yurus (WEST 1F)

- Shepherd's Pie: ¥1,980 (tax included)

This classic British dish features ground lamb topped with creamy mashed potatoes—a simple yet complex flavor. Available during dinner hours only.

2. Maika (EAST 2F)

- Roast Beef with Organic Vegetables and Fruit Tomatoes: ¥1,950 (tax included)

Experience England's beloved roast beef, accompanied by seasonal fruit tomatoes and organic vegetables, finished with a special ponzu jelly created by Maika.

3. Aoyama Flower Market (WEST 1F)

- British Rose Bouquet: ¥2,750 (tax included)

This exclusive bouquet highlights the red rose, England's national flower, complemented with a royal blue accent, only available at Atre Ueno.

4. Gines (WEST 1F)

- ‘TWEEDMILL’ Oversized Wool Stole: ¥15,950 (tax included)

A luxurious blanket scarf from Tweedmill, a renowned Welsh textile maker, using high-quality pure wool, perfect for a variety of occasions.

Special Exclusives for Visitors

During this collaboration, Atre Ueno will also offer original novelties for guests. Shoppers who purchase select goods or menu items will receive a limited-edition Atre Ueno fan (made of paper) equipped with a discount coupon from August 1 to October 18, while supplies last. One fan per person will be provided.

In addition, guests shopping or dining within Atre Ueno will receive an exclusive 'British Museum Japanese Art Collection' original sticker with another discount coupon, promoting further engagement with the collaboration.

About the Exhibition

This exciting event coincides with the grand exhibit at the Tokyo Museum, titled 'Celebration of 100 Years of Tokyo Museum: The British Museum Japanese Art Collection - A Flourishing Bloom Across the Ocean,' where attendees can view magnificent works from renowned artists. The exhibition will run from July 25 to October 18, 2026, providing an additional cultural context to the collaboration.

Location and More Information

Atre Ueno is not just a shopping destination but a hub of cultural experiences. Located at 7-1-1 Ueno, Taito-ku, Tokyo, it boasts an extensive shopping area and restaurants, all operating from 10:00 AM to 10:30 PM. For more details on the collaboration and the exhibition, visit Atre Ueno's official website.

Join us for this cultural feast where British heritage and contemporary Tokyo converge, celebrating art, history, and gastronomy to create a unique experience unlike any other!

For further inquiries, please contact Atre management at 050-5541-8600.