#Japan #Tokyo #Dentsu PRC #GOOD INC. #Taiwan PR

Dentsu PR Consulting and GOOD INC. Join Forces in Taiwan

Dentsu PR Consulting, headquartered in Minato, Tokyo, has made a significant move by forming a strategic partnership with GOOD INC., a well-established PR firm based in Taipei, Taiwan. This collaboration was officially established through a comprehensive business agreement signed in September 2025, aimed at enhancing public relations services in both Taiwan and Japan.

GOOD INC., co-founded by experienced professionals Yang Chonghan and his partner, boasts over 28 years of expertise in marketing and public relations. The firm specializes in various domains, including corporate PR, branding, brand design, digital media, and ESG strategies, providing tailored solutions to a diverse range of domestic and international clients. This partnership will leverage both companies' networks, expertise, and knowledge to deliver high-value services to businesses, municipalities, and organizations in both countries.

Strengthening Ties Across the Taiwan-Japan Corridor

Yang Chonghan, Representative Director of GOOD INC., expressed his enthusiasm regarding the collaboration: “Our past cooperation has allowed us to build strong mutual understanding and trust. This strategic partnership significantly enhances our service framework and network. With the growing business exchange between Taiwan and Japan, coupled with the increasing demand for overseas PR, I am confident that we can provide even greater services to our clients and further bolster cross-border brand development.”

In a similar vein, Yasumasa Yamaguchi, President and Executive Officer of Dentsu PRC, stated, “This collaboration with GOOD INC. solidifies our cooperation in PR services across Taiwan and Japan. We are committed to leveraging both our networks and expertise to respond to our clients' cross-border needs swiftly and effectively.”

The synergy between Dentsu PRC and GOOD INC. promises to enhance mutual growth while enabling Japanese and Taiwanese companies to expand into international markets. By focusing on the foundational value of integrity, both companies are aiming to create a new model for international PR services.

Commitment to Sustained Collaboration

Dentsu PR Consulting has indicated its intentions to deepen its collaboration with GOOD INC. and promote exchanges within the PR industry between Taiwan and Japan. They are devoted to serving as a vital bridge, facilitating Taiwanese and Japanese companies in their efforts to explore overseas markets. This partnership not only aims to strengthen existing ties but also seeks to innovate by continuously evolving the collaboration framework between the two firms.

About Dentsu PR Consulting

Established in 1961, Dentsu PR Consulting specializes in public relations within the Dentsu Group. It has served as a strategic partner for domestic and international corporations, governments, local authorities, and organizations, focusing on reputation management. Leveraging data analysis and insights-driven content development, the firm strives to contribute to social innovation alongside its clients. It has been recognized with awards such as the “Japan Consultancy of the Year” and the “North Asia PR Consultancy of the Year” by PRovoke Media (formerly known as the Holmes Report).

In summary, the partnership between Dentsu PR Consulting and GOOD INC. marks a promising step forward, paving the way for innovative PR strategies and collaboration that will benefit both countries’ branding efforts in the global marketplace.