#Japan #Tokyo #Yappli #Clearson Shinjuku #JFL CUP

Revolutionizing Stadium Dining Experience with Yappli

Stadium experiences can often be marred by lengthy wait times at food vendors, especially during peak moments like halftime. To address this common issue, Yappli Food Connect Inc., based in Fukuoka, Japan, is embarking on an innovative pilot project with Clearson Shinjuku. This initiative aims to enhance the experience of football fans attending the final match of the 2026 JFL Cup on May 17, 2026, against Y.S.C.C. Yokohama.

The implementation will showcase the Yappli Mobile Order system, which streamlines the ordering process for attendees through mobile technology, allowing them to place orders in advance via their smartphones and pick them up without ever having to queue.

Background of the Pilot Project

Stadium food, often dubbed ‘stadium gourmet,’ is a major draw for fans who enjoy indulging in culinary delights while cheering for their favorite teams. However, the excitement can be tempered by the extensive lines that form during peak times, leading to missed moments of the game or skipped purchases altogether. By leveraging Yappli’s mobile ordering capabilities, the company seeks to alleviate these pain points, boosting the convenience for visitors while optimizing operational efficiency for kitchen vendors.

The integration of Yappli Mobile Order with Clearson Shinjuku, noted for its commitment to enhancing fan engagement, aims to investigate the value of mobile ordering in a sporting context. Furthermore, data collected through this pilot will inform future stadium operations and marketing strategies aimed at fans.

Details of the Pilot Test

• - Date: May 17, 2026
• - Time: 11:00 AM until the end of the match (or until sold out)
• - Match: Clearson Shinjuku vs. Y.S.C.C. Yokohama (2026 JFL Cup Final)
• - Location: Near Gate D at Ajinomoto Field Nishigaoka Stadium
• - Payment Method: Credit card
• - Collaboration: Clearson Shinjuku (Criacao Inc.)

Participating Food Trucks:

1. Somemiminato Jin-JIN
- Order here
2. 1016 TOiRO COFFEE
- Order here
3. TORICCO
- Order here

Detailed menu to be published on a dedicated website on the day of the event.

Value Proposition of Yappli Mobile Order

1. For Attendees: The LINE mini-app requires no additional downloads, allowing for seamless pre-ordering and payment with zero wait time. This creates an environment conducive to fully enjoying the match experience.
2. For Food Vendors: Gaining early insight into orders optimizes preparation and cooking operations, thereby minimizing potential sales losses during peak periods and maximizing sales within limited operating hours.
3. For Clubs and Managers: The initiative allows for the collection and visualization of data that would be challenging to obtain via traditional cash sales, such as customer demographics, purchase history, and eating preferences. This information can be used to shape future menu designs and enhance CRM efforts aimed at attendees.

Moreover, the reduction of waiting lines means that attendees can spend more time in their seats, increasing opportunities to watch halftime shows and enjoy in-game presentations. This, in turn, increases the advertising value of pitch-side promotions and partnerships, thereby augmenting both the overall stadium experience and the worth of sponsorship assets.

Future Developments

Based on insights gained from this pilot, Yappli plans to accelerate the rollout of the Mobile Order system across various sporting events, including those in the J-League. By advancing digital transformation in food service at stadiums and arenas, Yappli aims to contribute to an improved fan experience and the sustainable growth of sports business.

About Yappli Food Connect Inc.

Yappli Food Connect is dedicated to promoting DX (digital transformation) in the food and beverage sector, with a mission to ensure that all restaurants are sustainably happy. The company offers a Mobile Order & CRM system, Yappli Mobile Order, along with tailored services across different business formats. In November 2025, Yappli Food Connect will join the Yappli Group and change its name from Chooz Monster Inc. in December 2025.

Our goal transcends mere operational efficiency; we strive to create an environment where staff can focus on delivering service and hospitality. By utilizing previously inaccessible data, such as customer attributes and eating preferences, we persistently challenge ourselves to make the food business more enjoyable and rewarding.

Company Headquarters: Fukuoka City, Fukuoka Prefecture, 2-6-11 Daimyo, Fukuoka Growth Next
CEO: Junpei Akano
Business Activity: Development and sale of LINE mini-apps, support for LINE official account management, and commissioned system development.
Website: Yappli Food Connect

About LINE Mini-Apps

LINE mini-apps allow businesses to provide their services directly within the LINE application, enabling functionalities like member IDs, mobile ordering, and reservation capabilities without requiring additional downloads or memberships. The seamless integration with LINE official accounts facilitates easier customer acquisition, and the data gathered through mini-apps can drive efficient promotional efforts.

Note: Users must consent to data collection and utilization linked to their LINE accounts.