Webull Expands Digital Investment Services in Thailand with Acquisition of Pi Securities
On June 30, 2026, Webull Securities (Thailand) Co., Ltd., a subsidiary of Webull Corporation, publicly announced its acquisition of Pi Securities Public Company Limited. This strategic move aims to solidify Webull's presence in the Thai market and enhance its digital investment offerings. Pi Securities, known for over 50 years of service in Thailand's capital markets, brings valuable expertise and a loyal customer base to the table.
Webull Thailand's CEO, Chonladet Khemarattana, emphasized the firm's commitment to improving the investment experience for a younger generation of investors in Thailand. The integration of Pi Securities' extensive knowledge of the local capital market with Webull’s advanced trading platform is expected to result in an expanded suite of investment products tailored for Thai investors.
This acquisition, valued at approximately $100 million, will be executed through a share purchase agreement with Country Group Holdings Public Company Limited, Pi's major shareholder. The deal remains contingent upon meeting standard regulatory and shareholder approvals. The process of merging services aims to enhance client care and service standards across both platforms, ensuring that existing clients receive uninterrupted support during the transition.
Webull Corporation, traded on NASDAQ as BULL, operates a leading digital investment platform catering to a global user base across 16 markets. With more than 27 million registered users, Webull offers a diverse array of investment opportunities, including stocks, ETFs, options, and crypto assets.
Webull Thailand is already a key player in offering seamless access to investment opportunities across various markets, including the U.S., Hong Kong, and A-Shares in China. With this acquisition, the company aims to further revolutionize the investment landscape in Thailand, combining cutting-edge technology and infrastructure with Pi Securities’ local market expertise.
By prioritizing innovative solutions and exceptional service, Webull is poised to support sustainable and long-term growth in the Thai financial ecosystem. The integration aims to set a new standard in investment services, ensuring a comprehensive and user-friendly platform for both retail and institutional investors. As digital investment continues to evolve, Webull’s move toward strengthening its presence in Thailand marks a significant step in its broader strategy for growth in Southeast Asia.
For more information about Webull and their range of offerings, interested parties can visit their official Thailand website. The acquisition signals a robust belief in the Thai market's potential, ensuring that Webull continues to serve its clients' evolving needs while expanding its footprint within the vibrant Southeast Asian financial landscape.
Webull Thailand's CEO, Chonladet Khemarattana, emphasized the firm's commitment to improving the investment experience for a younger generation of investors in Thailand. The integration of Pi Securities' extensive knowledge of the local capital market with Webull’s advanced trading platform is expected to result in an expanded suite of investment products tailored for Thai investors.
This acquisition, valued at approximately $100 million, will be executed through a share purchase agreement with Country Group Holdings Public Company Limited, Pi's major shareholder. The deal remains contingent upon meeting standard regulatory and shareholder approvals. The process of merging services aims to enhance client care and service standards across both platforms, ensuring that existing clients receive uninterrupted support during the transition.
Webull Corporation, traded on NASDAQ as BULL, operates a leading digital investment platform catering to a global user base across 16 markets. With more than 27 million registered users, Webull offers a diverse array of investment opportunities, including stocks, ETFs, options, and crypto assets.
Webull Thailand is already a key player in offering seamless access to investment opportunities across various markets, including the U.S., Hong Kong, and A-Shares in China. With this acquisition, the company aims to further revolutionize the investment landscape in Thailand, combining cutting-edge technology and infrastructure with Pi Securities’ local market expertise.
By prioritizing innovative solutions and exceptional service, Webull is poised to support sustainable and long-term growth in the Thai financial ecosystem. The integration aims to set a new standard in investment services, ensuring a comprehensive and user-friendly platform for both retail and institutional investors. As digital investment continues to evolve, Webull’s move toward strengthening its presence in Thailand marks a significant step in its broader strategy for growth in Southeast Asia.
For more information about Webull and their range of offerings, interested parties can visit their official Thailand website. The acquisition signals a robust belief in the Thai market's potential, ensuring that Webull continues to serve its clients' evolving needs while expanding its footprint within the vibrant Southeast Asian financial landscape.
Topics Financial Services & Investing）
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