#Japan #Tokyo #FUMIKODA #BILLY #Ginza Tailor

The Next Step in Business Bags: BILLY business

Introduction

Introducing the new 'BILLY business' backpack by FUMIKODA, a brand renowned for producing functional and stylish bags for business professionals. This exciting model launches on April 18, developed in collaboration with the esteemed Ginza Tailor, a respected name in the Japanese tailoring industry for over 90 years.

The Popularity of BILLY

Since its inception in 2020, the original 'BILLY' backpack has garnered immense popularity, often selling out due to high demand. Based on customer feedback, FUMIKODA has now launched a new version that incorporates essential features such as a 'carry-on' function and side pockets, making it even more practical and user-friendly.

Launch Announcement

Starting from April 18, the 'BILLY business' backpack will be available for purchase through the crowdfunding platform Makuake. This is a must-see for those looking for a professional backpack that embodies both style and functionality.

Design Philosophy

FUMIKODA's latest offering responds to common requests from customers. Many expressed the need for a lightweight, high-capacity bag suitable for inclement weather. The team at FUMIKODA has meticulously iterated on design suggestions such as compatibility with suits, adding secure carry-on features, and integrating smart pocket designs to meet modern-day business needs. This dedication to craftsmanship has led to a product that both FUMIKODA and Ginza Tailor can proudly endorse.

Ginza Tailor: A Legacy of Quality

Since its foundation in 1935, Ginza Tailor has built Japan's bespoke suit culture, known for elevating the elegance of its clientele. This prestigious brand has dressed numerous influential figures, including former prime ministers and business leaders. The collaboration with FUMIKODA brings a refined elegance to the 'BILLY business', allowing it to effortlessly pair with tailored suits and jackets.

Key Features of BILLY business

• - Lightweight yet Durable: Utilizing FUMIKODA's original material, 'FUMITEX®', specifically designed for business bags, the backpack weighs around 680g while offering luxury and durability.
• - Transformable Design: The backpack features a quick transition mechanism, allowing it to change into a shoulder bag with a simple pull of the strap, perfect for crowded public transport.
• - Functional Storage: Equipped with a dual zipper carry-on sleeve on the back, it can easily attach to rolling luggage, alleviating the load during travels.
• - Smart Pocket Configuration: Discreet side pockets offer easy access for essentials like smartphones or business cards, while a zippered pocket on the back provides added security.
• - Versatile Sizing Options: The 'BILLY business' backpack comes in three sizes – M, L, and a limited edition XL size on Makuake. Colors are available in five professional and suitable tones for business wear.

Crowdfunding Schedule

• - Launch: April 18, 11:30 AM
• - End: June 29, 10:00 PM
• - Shipping: Beginning in early August

Special Offers

1. Early Bird Discount: 25% off on the first 30 orders, offering exclusive bundles and tailored shoulder pads.
2. Regular Discount: 15% off for additional orders, ensuring competitive prices for each size and color.
3. General Release: 10% off for up to 150 orders across various configurations.

About FUMIKODA

Founded by creative director Fumi Koda, FUMIKODA is on a mission to enhance wellbeing in professional environments. The brand uses sustainable materials, including high-quality vegan leather and upcycled materials, ensuring each bag fosters a mindful approach to production. Working with skilled artisans, FUMIKODA has gained a devoted following among business professionals for its blend of style, functionality, and sustainability.

For those interested in upgrading their business accessories, mark your calendars for the launch of 'BILLY business' and experience a new standard in professional backpacks.