New Partnership Announcement
EnerBank, co-founded by CEO Sato Jo-go and Kaneda Ken-ichi, headquartered in Chuo-ku, Tokyo, announced a strategic partnership with Machi Mirai Manufacturing, led by CEO Aoyama Hideaki, based in Yokohama, Kanagawa. This agreement, reached in August 2025, was made public on December 18, and centers around supporting regional revitalization through local consumption and intercity distribution of renewable energy generated power and its environmental value.
Purpose and Background of the Partnership
Japan's 7th Energy Basic Plan aims to increase the energy self-sufficiency rate to twice its current level by 2040, with renewable energy accounting for 40-50% of that. However, the country's limited land means that suitable locations for renewable power stations are rare, predominantly found in local cities. Although local municipalities have been establishing renewable energy power plants, there exist significant challenges. These include concerns over environmental impact, community burdens, and the locality's difficulty in enjoying the economic benefits generated from such projects.
Machi Mirai Manufacturing addresses these issues, focusing on local consumption of renewable energy and redistributing the economic value derived from power to the community. With EnerBank's electricity reverse auction platform, there’s potential for reducing costs for consumers who utilize renewable energy, ultimately enhancing the flow of renewable energy and synergistically contributing to Machi Mirai's goals for community revitalization.
Overview of Machi Mirai's 'e.CYCLE'
The 'e.CYCLE' initiative by Machi Mirai Manufacturing represents Japan's sole model that ensures local renewable power is purchased and wholesaled to retail electricity companies, thus driving local consumption and intercity distribution of renewable energy. By utilizing EnerBank's 'EneOuku' to select retail electric companies for wholesale, this model guarantees the provision of renewable energy at fair prices to consumers. Additionally, part of the revenue generated from this distribution will be earmarked as a community revitalization fund to benefit Hachimantai and wind power operators.
Overview of EnerBank's Electricity Reverse Auction 'EneOuku'
EneOuku enables retail electricity companies to bid in a competitive framework where they can see the bidding prices of competitors. This auction allows repeated bidding over a set period, efficiently matching consumers and retail electric providers. Following the spike in electricity market prices, consumers face heightened challenges in procurement due to complexities in electricity fees involving market linkage and unique fuel adjustment costs. EnerBank offers a smooth electricity procurement service by utilizing innovative digital solutions amid these complications.
Future Developments
As part of the inaugural project stemming from this partnership, initiatives already launched in Akita Prefecture's Hachimantai will be expanded. EnerBank will further extend its collaboration in selecting retail electricity providers for Machi Mirai's 'e.CYCLE' projects nationwide. Together, we aim to build an ecosystem that fosters regional revitalization, ensuring that communities can reap the benefits of renewable energy.
Contact Information for Inquiries
Company Overview
Company Name: EnerBank Co., Ltd.
CEO: Ken-ichi Muranaka / Co-founder, Private Sector Operation Head
CEO: Jo-go Sato / Co-founder, Governmental and Local Government Operation Head
CTO: Daisuke Sekine / Co-founder
Location: 2-1-17 Nihonbashi, Chuo-ku, Tokyo, 103-0027, Japan
Established: July 2018
Phone: 03-6868-8463
Business Activities:
- - Development and operation of electricity auction systems
- - Operation of environmental value trading platforms, including the issuance of green power certificates and handling non-fossil certificates
- - Operations matching solar power installation
- - Development and management of digital concierge services for energy procurement and decarbonization
Website: www.enerbank.co.jp